Hasta La Creative!

LONDON – Five-time Wimbledon champion Roger Federer is to star in a TV ad that reveals the secret of his success: ‘The Coach’.

LONDON – Lesley Mackenzie, former boss at Kangaroo, has been appointed chief executive of web TV business, Nettv247.com.

LONDON – The BBC Trust is launching a consultation into adding a “pre-booking” function to the iPlayer, which would allow users to order downloads such as ‘Doctor Who’ ahead of broadcast, instead of waiting until it has been shown.

LONDON – Supreme-O-Glaze, a double-glazing company, has been ordered to stop making cold calls to members of the public after thousands of complaints from individuals.

LONDON – Mike Jefferies, the chief operating officer of Tribal DDB, has been promoted to managing director of Omnicom’s digital network Red Urban.

LONDON – Nitro has hired Bobby Hui, the international planning director at Saatchi & Saatchi, and Jason Coward, the former managing director of WCRS, to the roles of executive planning director and executive business growth director respectively.

LONDON – Orange has launched an advertising-supported video magazine service called Zap!, which will offer free video clips to all customers with a video-enabled 2G or 3G handset on both pay-as-you-go and monthly contracts.

So the Mullen creative department just finishes presenting their work for the New England Aquarium shark exhibit to the 12 year old AE they are forced to work with because, ya know, it’s a pro bono-ish account and the little tyke says, “Well I like it but where’s the viral component? Every great campaign has viral, right?”

LONDON – Price comparison site moneysupermarket.com and sister site travelsupermarket.com have moved their lucrative search accounts to Efficient Frontier, after less than a year of being with The Search Works.

LONDON – CDMS, the marketing communications company, has signed a deal with Apteco to improve its modelling and profiling capabilities.