Hotline: News International appoints business director

News International has appointed Claire Myerscough, the former Times Media development director, as the business director across NI. Patricia Kill, the former head of advertising sales operations for NI, takes up the new role of sales support director. The news follows a series of high-level changes and resignations at the company (see page 6).

Hotline: Conservative Party launches direct mail campaign

The Conservative Party has launched a direct mail campaign, created by Perfect Day, to more than 300,000 of its supporters. It encourages them to donate to its recently launched No.10 Fund, set up to broaden its fundraising base. The pack, which features an image of Gordon Brown urging recipients not to open the mail, asks supporters to donate between £5-£5,000 or £1 a day.

Hotline: TBWA\London hires creative pair

TBWA\London has hired Jonathan Thake and Lee Tan, the former HHCL creatives who created the “slag of all snacks” work for Pot Noodle. The pair, who have recently been freelancing with StrawberryFrog, Beattie McGuinness Bungay and Rainey Kelly Campbell Roalfe/Y&R, join as creative directors.

Hotline: Thresher Group calls a pitch for ad account

The drinks retailer Thresher Group has called a pitch of its £2 million advertising and media planning and buying account through the AAR. The advertising incumbent, the Leeds-based Poulters, was closed last month, while the media incumbent is Arena BLM.

Hotline: Zed lands Hertz account

Zed, the digital arm of ZenithOptimedia, has landed the pan-European paid search planning and buying account for Hertz. The win comes shortly after Initiative secured the £10 million media planning and buying account for Hertz in May.

Hotline: Jiji Press cuts its stake in Dentsu

Dentsu’s biggest shareholder, Jiji Press, has cut its stake by a third, reducing its stake in the business to 7.5 per cent. Jiji, which with Kyodo News held 32 per cent of the company’s shares after it floated in 2001, remains Dentsu’s largest shareholder.

Hotline: Nick Simmonds of Modernista! has died

Nick Simmonds, whose career included spells at major agencies in the UK and the Netherlands, has died aged 47 in Amsterdam, where he was the managing director and co-managing partner of Modernista!

Torture Games – Online Video Games Getting More Violent

If the chainsaw scene in Scarface was your favorite and you have all the Saw movies, then Torture Game 2 may bloody well be just for you chap.

If not, you’re going to be horribly offended and SHOCKED…

Anastasia International :30 USA

Agency: Alianda, Windermere, FL
Client: Anastasia International, Russia
Writer/Producer: Mitchell Erick
Production Co: LHV Audio, Orlando

Orlando was a test market for these spots which try to build buzz for a website that connects Russian women with western men. Excellent Russian symphonic music with a hysterical performance by the male voice talent.

7 Creative Bus Stops (GALLERY)

(TrendHunter.com) Creative minds were behind the conception and design of these bus stops.

Waiting for public transportation to arrive is not exactly fun and happy times. Often times the patrons are cranky after a long…

Sports Commentators as Players – ‘NTV Spor’ Analysts are IN the Action

This new campaign for Turkish sports channel NTV Spor shows you how their sport commentators and analysts are so in the game spirit, they are in the heart of the action.

Created by TBWA Istanbul, the…

Football is Better than Sex – Spain Prefers Balls to Boobs? (Sorry About the Title)

(TrendHunter.com) In news that might be counter to everything you’ve ever known, soccer is more interesting than sex… At least that’s what this news would suggest.

The Erotic Film Festival of Barcelona was held the same…

Air Piano – No Need to Touch Keys With Omer Yosha’s Airpiano (VIDEO)

(TrendHunter.com) Omer Yosha’s Airpiano is very similar to the famous Theremin invented in Russia around the year 1919. A Theremin is one of the earliest electronic musical instruments, and the first musical instrument…

Pornstars as Real Actors? – Tarantino Turns to Tera Patrick

(TrendHunter.com) “Faster Pussycat, Kill! Kill!” is going to be remade by Quentin Tarantino. The Russ Meyer original cult film was originally made in 1966.

Tera Patrick is a dead ringer for the original star Tura…

Sports Commentators as Players – ‘NTV Spor’ Analysts are IN the Action (GALLERY)

(TrendHunter.com) This new campaign for Turkish sports channel NTV Spor shows you how their sport commentators and analysts are so in the game spirit, they are in the heart of the action.

Created by TBWA Istanbul, the…

Historical Footwear Exhibits – The Bata Shoe Museum (GALLERY)

(TrendHunter.com) This is not quirky British designer Alexander McQueen’s latest footwear collection. These shoes are part of the Bata Shoe Museum which is a historical collection of European shoes representative of footwear…

‘Groundswell’ Gains a Following


While Josh Bernoff and Charlene Li introduce the groundswell as an unstoppable force and one that today's companies must understand and embrace, they acknowledge it can be hard for companies to change. Practical advice is what sets this book above the raft of other tomes pontificating on social media.

Kitten as Food – Firefox Shares Logo with Cat Cooks, Festival (GALLERY)

(TrendHunter.com) I Can BE Cheezeburger! LOL. I love kitties, with a nice chianti and some fava beans. Every September, people from all around Peru flock to La Quebrada to have a festival in honor of Saint Efigenia. (Saint…

Illuminated Garments – Rhyme & Reason LED Clothes (GALLERY)

(TrendHunter.com) Rhyme & Reason designer Mary Huang makes illuminated dresses and scarfs. The scarfs are made from machine-knit material while the dresses are a combination of woven cotton jersey and hand-crocheted flowers.…

The Truth: Sleeping Beauty

The Truth: Sleeping Beauty

Advertising Agency: Love Communications, Salt Lake City, USA
Creative Director: Preston Wood
Art Director: Trent Wall
Copywriter: Alison Faulkner
Published: January 2008