Kellogg signs Dame Kelly Holmes as brand ambassador

LONDON – Kellogg has signed up Olympic champion Dame Kelly Holmes to front its £2m Wake Up To Breakfast campaign.

Uber Geeky Food DIY – Nintendo “1UP Mushroom” Burger (GALLERY)

(TrendHunter.com) If you thought the “1UP Mushroom” in the Super Mario Nintendo games looked tasty, here’s your chance to bite into one! This how-to guide shows you have to make your very own vibrant green 1UP Mushroom…

60 Unite for Children in my hands

It’s been a while ago since I told you about 60 Unite for Children, a project by I told you about 60 Unite for Children, a project by UNICEF dwhere 60 designers and artists from around the world showcase graphics and thoughts related to children.

After a lot a lot of thinking, and when I realized that now shipping costs are free, I decided to buy it.

And yesterday, after a week, the book got to my hands

A kickass purchase. The 180 pages book contains a huge amount of top notch works plus some beautiful thoughts.

Want a copy?. Go get yours at the official website.

RBS to sponsor new Reuters F1 site

LONDON – Thomson Reuters has secured The Royal Bank of Scotland Group as sponsor of a new website dedicated to Formula 1.

Deadline looms for 30 under 30 entries

LONDON – The closing date of 8 July is looming for Media Week’s 30 under 30 competition, with just a few days remaining in which to submit entries.

Collins becomes new-media chief at Trader Media

LONDON – Auto Trader publisher Trader Media Group has appointed former Sky online director, Dominic Collins, to head its new-media activities.

ITV Local in ‘as live’ campaign push

LONDON – ITV has launched a new regional TV ad campaign to drive traffic to its ITV Local service.

GfK move thwarts WPP bid for TNS

LONDON – Market research outfit GfK has approved plans for a £1.5bn merger with rival Taylor Nelson Sofres – a move which would thwart WPP’s long-running attempt to acquire the company.

IPC drills down into ‘hard to target’ young men

LONDON – Non-committal, cynical about marketing and advertising, and brand-savvy are just some of the observations to emerge in research into the lifestyles of young men from Loaded publisher IPC Media in an effort to better market to this hard-to-reach group.

Haymarket launches athletics title

LONDON – Haymarket Network, is to launch a tri-annual magazine and website, Spikes, for the International Association of Athletics Federations (IAAF).

AXA appoints marketing director for existing customers

LONDON – Insurance brand AXA has appointed Jo Cann as its first marketing director for traditional business. Cann, promoted from the corporate benefits side of the company, will head a new team responsible for marketing to existing policyholders.

Google faces official complaint over UK launch of Street View

LONDON – A privacy watchdog has threatened to lodge a complaint with the Information Commissioner’s Office over the launch of Google’s Street View technology in the UK.

More ads please! Euro 2008 press conference.


Must every media event be an advertising opportunity?

Advertisers backing the Euro 2008 think so! Check out this press conference. Como se dice…overkill?

IDM Summer School ‘virtually certain’ to go ahead

LONDON – The Institute of Direct Marketing (IDM) has said that its Summer School is ‘virtually certain’ to be reinstated, having received a pledge of £15,000 from Royal Mail at its annual Patrons Dinner last night.

Software firm Autonomy in agency trawl

Autonomy, the multi-billion software giant, has fired its longstanding PR agency Bite Communications. Bite had been Autonomy’s agency since 2005

TNS fires latest salvo in WPP battle

LONDON – Taylor Nelson Sofres has fired another salvo in its war of words with the WPP Group, as it said that the board of GfK has voted in favour of a merger of the two companies.

Visit London’s Great Outdoors sets up office in St James’ Park

‘Photo by Sebastian Meyer/Getty Images
An outdoor office has sprung up in St James’ Park, complete with watercoolers, Wi-Fi, a reception area, boardroom, creative room, work desk area and the occasional ducks wobbling across peoples desks. Anyone can come down for a meeting, or to brainstorm or simply just to sit at a nice hot desk in the sun. 😉

See more images of the outdoor office here on flickr. This little outdoor stunt is brought to you by Cake.

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BBC World News creates centralised news operation

LONDON – The BBC is to pool the news gathering teams from BBC World News television, online and BBC World Service radio and online into a centralised pool to create a multimedia international news operation.

Great Place to Work Videos

I just found the IAB Australia Youtube channel with the Great Place to work videos. Google and Yahoo! battle it out for the most produced video while the others go home made. I’m not sure if the winners has been announced but you can view the entries here for yourself.

BSkyB weighs £1.9bn bid for Spanish TV group

LONDON – British Sky Broadcasting is considering a bid of over £1.97bn for Spanish pay-television platform Digital+, marking its first potential foray outside the UK and Ireland for eight years.