CHICAGO (AdAge.com) — In yet another shift at the brewer, Heineken USA has named a new chief marketing officer. Christian McMahan, who formerly oversaw U.S. marketing efforts for Diageo's Guinness and Red Stripe beer brands, will now oversee an import-brand portfolio that includes Heineken, Heineken Premium Light, Amstel Light, Dos Equis and Tecate.
(TrendHunter.com) Improv Everywhere, perhaps the most well-known improvisation and impromptu stunt agencies, unleashed 16 sets of twins to behave as human mirrors. Each twin set dressed alike and, moving in sync with one…
Matt Harding, best known for his “Where the Hell is Matt” website and “Dancing” videos, has started a global impromptu dancing phenomenon.
Matt, 31, has spent the last 14 months creating a new video,…
(TrendHunter.com) In addition to having four different covers for its July 2008 black issue, Vogue Italia featured two of the cover models, Naomi Campbell and Sessilee Lopez, in two editorials.
Photographed by Steven Meisel,…
(TrendHunter.com) Miharayasuhiro’s Spring/Summer 2009 collection consisted of high-waisted, ankle length trousers in shades of cool grays, denim jeans and cargo vests layered over longer button downs.
The Spring/Summer…
I once wrote about how one possible way to make money off YouTube was to add some call-to-action interaction to the last frame of the clip; this space is currently occupied by the promos for related videos. A new start-up called Involver has brought this model to life:
“Involver’s unique vision is to provide more than just “video with a buy buttonâ€, creating a tool for marketers that does more than deliver millions of impressions with no way to capture the audience. The platform uses a rich set of video plug-ins to allow the campaign owner to capture email, offer quizes or surveys, even take orders or donations – all within the framework of the video, never forcing the viewer to browse to a new Web page.” (– StageTwo).
You can post Involver-powered videos to a whole bunch of social networking sites, although not to YouTube.
— thanks, Jim
NEW YORK (AdAge.com) — "Seriously weakened" economic expectations and the continued drop-off in consumers' disposable incomes have prompted Magna Global's Robert Coen, senior VP-director of forecasting, to pull back his 2008 ad-spending forecast: He now predicts total U.S. ad spending will rise 2% ($285 billion) as opposed to the 3.7% gain predicted in December.
(TrendHunter.com) Matt Harding, best known for his “Where the Hell is Matt” website and “Dancing” videos, has started a global impromptu dancing phenomenon.
Matt, 31, has spent the last 14 months creating a new video,…
Want a 3G iPhone? This video shows the tremendous patience, discipline and desire you’ll need to be one of the first Apple fans to get your hands on one. The clip was shot outside of the Apple store on…
This informational bit of documentary footage has popped up in a few places, but I wanted to share it just in case you still haven’t learned where your creative juices are flowing from. Thanks to my co-worker Grant for passing this along.
—Posted by David Griner
(TrendHunter.com) Horse is a style of basketball that matches opponents shot for shot until the loser spells out HORSE. This video shows youths making incredible shots out on the street through dumpsters, over cars, into…
Axe tones down its provocative advertising with this flirty yet innocent AXE Effect commercial that targets Indonesia, a mainly Muslim country.
The commercial follows the typical ‘naked guy puts on Axe…
Female basketball players (who we should know but don’t) make difficult shots into random receptacles. Fake. Yawn.
This 2008 campaign for Allegro.pl, a Polish trading site where you can buy and sell stuff, uses creepy notions of possessed items that cling to you. The message? “Things get closer.”
The print campaign,…
(TrendHunter.com) Supermodel turned Emmy-winning talk show hostess Tyra Banks has been immortalized with a creepily realistic wax figure at the Madame Tussauds Wax Museum in Washington D.C. Tyra’s figure, which was revealed…
To launch the Audi R8 in Brazil, Bullet created a launch event, “The Art of Performance,” which combined an orchestra of 41 musicians, one maestro and three Djs from the German Bauhouse group along with visual wizardry from Campana to create a performance masterpiece.
The cover story in this month’s MIT Tech Review: “It’s a model that stirs memories of the first Internet bubble: build the user base and hope the money comes–from an IPO, a buyout, or ads. At this point, KickApps does not reveal revenue figures, or even what kind of a cut it is taking from the ads. That, too, brings back memories: staying mum about revenue was always a sign that there wasn’t much to talk about.”
“The problems with social-network advertising revolve around three main issues: attention, privacy, and content.”
(TrendHunter.com) Want a 3G iPhone? This video shows the tremendous patience, discipline and desire you’ll need to be one of the first Apple fans to get your hands on one. The clip was shot outside of the Apple store on…
Eddie Murphy’s head traverses the country in search of viewers for his new movie, Meet Dave.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
