Hasta La Creative!

If you’re a big fan of songs from the Sunny Side of Truth campaign, you’ll be pleased to know you can now mash them up through a new Truth project called “ReMix.”

– To jazz up its Wimbledon sponsorship, HSBC commissioned two artists to make photographs out of growing grass. Brings a freakish new angle to “watching grass grow.”

Right-slap on the back of the current issue of UC Berkeley’s California magazine is an ad for an officially licensed Gillette Fusion Power Razor.

LONDON – Loyalty Management Group has launched a data analytics tool that will analyse Sainsbury’s till figures to offer companies an insight into the sales of their products.

LONDON – Jaywing, the data division of the Digital Marketing Group, has appointed Karen Stanford to its list and inserts management team.

LONDON – Claydon Heeley is to rebrand as Targetbase Claydon Heeley, and has restructured its senior management team following its merger with the fellow Omnicom-owned US-based data agency Targetbase.

CBS has a new show called Greatest American Dog, which premieres on Thursday night. As part of the promotional push for the program, the network “employed dog walkers in New York who are sporting vests and T-shirts with the show’s logo,” per Adweek. That’s not such a bad gig, and the dog walkers probably don’t make enough money trailing after Fido to afford their own shirts. However, “the dogs are also outfitted appropriately, displaying pertinent information” about the show. That sounds like overkill. Speaking of which, they should have ditched the idea of branded hot-dog stands throughout Manhattan. CBS’s marketing chief attempts to explain: “We’re playing off of the words: ‘So you think you have a hot dog?’ Well, we have ‘hot dogs’ here, too.” You can almost hear his lips smacking. Just keep away from Rover!

—Posted by David Gianatasio

Get a REAL WRITER already!

This Epic FAIL brought to you by Dear Jane Sample via Adfreak

“It is, of course, unacceptable that someone puts graffiti on private property. We are often threatened, which made us react strongly to this.” says Sydsvenskans editor in chief Jonas Gruvö in an article at Sydsvenskan

Arriving at work yesterday morning everyone at the Sydsvenskan newspaper were met with the numbers 08.07.11 00:00:01 on the steps to their office building. A countdown? To what exactly? Those not hip to knowing it’s the release date of the iPhone in Sweden saw the countdown as something far more sinister.

You can see a nice huge image of the steps here at Resumé (I tried getting it, but could not afford it. Thanks Ove Jonsson @ Sydsvenskan for the help though) and it does look quite odd with ‘countdown’ numbers on the steps to a major newspaper like that.
PS Communication executed and created the spray-tagging campaign for Telia and struck in the middle of the night. Nils Djurklou, PR at Telia, apologizes for the tagging “This happened on their private property, which is very unfortunate. They [Sydsvenskan] saw it as a potential threat. We’ve apologized and removed the graffiti” he said to Resumé. Djurklou also stated to Sydsvenskan that the graffiti vanishes after a few days, and should only be placed on public – not private – property. Sydsvenskan has – sadly – decided not to report the tagging to the police. For once I’d like to see someone do that, just to see what the result might be.

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LONDON – It is being reported today that GfK could turn to wealthy German families as it seeks to raise in excess of £1bn to launch a cash bid for TNS and take on WPP Group, as the battle for the market research firm turns hostile.