LONDON – More than two-thirds (68%) of the UK’s 60 million TV sets now receive digital TV, suggesting the UK is well set for the analogue switch-off in less than four years’ time.
LONDON – Telecoms giant BT is rolling out a new campaign hinting at the break-up of its on-screen family, starring Kris Marshall and Esther Hall.
LONDON – The Direct Marketing Association is moving to calm industry fears that the Electoral Roll might be withdrawn as a source of data and for database cleaning, a key recommendation in the data-sharing review commissioned by Prime Minister Gordon Brown and published yesterday.
According to Ad Age, Holiday Inn Express and its digital agency, Digitas, are embarking on season two of “The Smart Show”, a branded entertainment offering.
The 40 new episodes of “The Smart Show” will appear twice a week on blip.tv, and will air through October. 76% of the first season’s viewers indicated they would be more likely to stay at a Holiday Inn Express based on the show.
Digitas is also launching a new branded-content unit, The Third Act, which is currently in active conversations with clients looking to go beyond the sponsorship model for web-based video content.
Sarah Atkinson has joined software giant Computer Associates (CA) as the new vice president for Communications EMEA.
LONDON – Vox Pops International, in association with Campaign, took to the streets to find out what members of the public think of Leo Burnett’s new campaign for McDonald’s Happy Meals.
LONDON – The Evening Standard’s circulation dropped back below 300,000 copies in June with a 1.65% decrease, while City AM reached a new distribution record, according to the latest ABC figures.
LONDON – The Independent on Sunday has shown a 4.3% increase in the latest newspaper ABCs, a set of figures that makes tough reading for the Sunday papers.
LONDON – The Sun and the Financial Times were the only national newspapers to post a year-on-year circulation increase in June, according to last month’s ABCs.
….And with this little reminder about personal grooming, I’ll bid you a great Friday and head for the beach.
Brazilian Beauty
Agency: The Cavalry Melbourne
Dan Jobson (Illustrator)
Tony Greenwood (Creative Director)
Tony Greenwood Dan Jobson (Art Director)
Tony Greenwood (Copywriter)
LONDON – Ogilvy has released a humorous ad for Comfort, depicting a nudist betrayed by his wife.
LONDON – Bartle Bogle Hegarty has released a humorous ad for Comfort, depicting a nudist betrayed by his wife.
Germophobia was never this creepy…. Look at those arms, ew, ew, EW! *wipes brain with bleach*
Agency: EURO RSCG Sydney
Josh Dasey (Photographer)
Rowan Dean (Executive Creative Director)
Brooke Harvey (Art Director)
John Gault (Copywriter)
I interrupt this Friday to bring you what I was tinkering on most of the night – Researcher DIGG. Researcher is a Swedish advertising/planning/strategy blog that’s been around for a long time, but its founder Niclas is finding less and less time to spend there. I suggested that I’d make a Digg-clone + blog, and he (SUCKER) let me have at it. Now, any Swedish net-head (it helps if you know the language) can sign in and post links to the upcoming page – if they get enough votes from other users, they end up on the front page.
I know, it’s not the prettiest at the moment, but it works, so bite me. Also, I managed to import every post Niclas has made since 2003 to it, and keep the URL’s they were posted to (like this one) intact, so *raspberry*. I was originally working on this dealio to make Adland a digg-clone, but then jesus, this place is so big it gives me a headache already. ;9
Mischief has won a five-way pitch to promote luxury toiletries site feelunique.com.
LONDON – UK family history website Findmypast.com is adding the records from over 1,000 parishes across Britain dating back as far as 1538.
LONDON – Isobar, Aegis Media-owned digital network, has announced three senior appointments, including Ian James from Bacardi, completing its international client services team.
The latest incarnation of Lebowski Fest kicks off tonight in Louisville, Ky., celebrating all things Big Lebowski. Some of the posters for previous Lewbowski Fests had bowling themes (including one with bowling-ball boobs), which made sense even to those without an encyclopedic knowledge of the 1998 Coen brothers film. This year’s poster, above, by Bill Green Studios, features instructional dance diagrams that are lost on me. Possibly it’s some sort of Dude jig. But then, I only saw the movie once.
—Posted by Tim Nudd
LONDON – The Department of Health has created a life stage segmentation model for use in future health promotion and social marketing campaigns.
LONDON – The British International Motor Show has partnered menswear chain Burton in a bid to attract the store’s young male audience to the event.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
