Marketers admit to sweeping data losses under carpet

LONDON – Almost two-thirds of marketers have experienced the loss or theft of consumer data over the past years and most have not told people affected, according to new research.

Ofcom rules that ITV breached broadcast code

LONDON – Ofcom has found ITV’s Montel Williams Show and trailers for Supernatural to be in breach of its broadcasting code.

UK market research industry grew by 2.3% in 2007

LONDON – The UK market research industry increased its revenue by 2.3% in 2007 to an estimated total of £1.8bn, according to the Market Research Society.

Five lands sponsor for prime-time Superstars

LONDON – Sports nutrition supplier Maximuscle is to sponsor Five’s revival of 1970s game show Superstars for two months.

UEFA invites bids for Champions League sponsorship

LONDON – UEFA, European football’s governing body, is inviting brands to bid for the right to sponsor the UEFA Champions League and UEFA Super Cup over the next three seasons.

Real Radio Wales goes nationwide

LONDON – GMG-owned Real Radio Wales has launched on the Sky Digital platform, making it available to the whole of Wales for the first time.

ISBA attacks government rule that outdoor car ads must carry CO2 warnings

LONDON – Advertising body ISBA has condemned new government regulations that require the inclusion of environmental information on outdoor car ads.

Say a kind and dirty word for George Carlin

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Comedian and actor George Carlin will forever be linked to the world of electronic media by his “seven words you can never say on television” routine. It seems tame by today’s standards, but in 1972 he was actually arrested in Milwaukee and charged with disturbing the peace after he said all seven words on stage. The sketch was the focus of a landmark indecency case filed after a radio station aired the bit in 1973. The U.S. Supreme Court ultimately ruled 5-4 that the Carlin was “indecent but not obscene.” That outcome still informs the way the FCC attempts to regulate the airwaves today. Among comedians, only Lenny Bruce had as broad an impact on popular culture and public debate. Carlin was also the first host of Saturday Night Live, a bestselling author and, in his ’70s heyday, one of the few comics whose albums sold like those of rock stars. Carlin died this weekend of heart failure at age 71. And if he wants to say any of the seven dirty words in his act now, no one can stop him.

—Posted by David Gianatasio

Poop-Freeze advertising will leave you cold

The makers of Poop-Freeze must be counting on lots of impulse buyers with poor time-management skills. Only they could be convinced that it would be worth the time and money to buy, carry around and wield a spray bottle that freezes their dog’s waste, making it less grody to pick up. Poop-Freeze “instantly chills” dog crap, according to the ad, which is a coincidence, because the ad instantly chills the viewer. They even offer a tote bag for carrying around the frozen waste. A poop tote, in essence. Interested buyers might be better off saving up for one of these instead.

—Posted by David Kiefaber

Amazon MP3 music download service to launch in UK

LONDON – Amazon.co.uk is planning to launch its MP3 digital music download service in the UK before October, according to a report.

Beckham ads yellow-carded for simulation

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All right, we’ve had it. If we have to read one more word about David Beckham’s bulge, we’re going to rip it off and beat him with it. We don’t care whether his Armani underwear ads have been “enhanced” by digital alterations and/or padding, which is a raging debate in England. We just want him and his invasive package to go away. Now then, let’s leave this ghastliness behind in favor of as non-sexual a topic as possible.

—Posted by David Kiefaber

Ugh.

That’s all I have to say. George Carlin was the best. Nobody had a better understanding of the nuances of language.

I can’t say I’m totally shocked–his last couple of specials on HBO showed him to be a little slower than usual. But I have at least 10 of his comedy albums and they’re wall-to-wall hilarious.

US comic George Carlin dies at 71.

How Apple Is Blurring the Line Between Marketing and Service


"How can I help you, and where would you like to go?" In this simple greeting, there's a huge question: Is the greeting and the experience that follows marketing or service or both?

RIP George Carlin

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The Seven Words You Can Never Say on Television got him arrested and made him an Icon. Carlin knew the power of language. The "Stuff" routine can still make me laugh out loud. Thanks for the laughs, sir.

Facebook’s global visitor numbers beat MySpace

LONDON – Facebook has overtaken MySpace in terms of worldwide unique users and is 9m ahead of its rival’s 115m total, according to figures for May published by traffic measurement company ComScore.

Invision extends ad sales management products to online

NEW YORK – Invision has launched an ad sales management system for digital media that allows media companies to manage online and cross-platform advertising inventory.

IDMF sales manager follows James to Lorien Unique

LONDON – Antonia Fielding, a sales manager at Reed Exhibitions, has became the second International Direct Marketing Fair events manager to join digital printer, Lorien Unique.

Santo releases ‘Unhuggables’ idents for Coca Cola

LONDON – Santo London has created twelve 10-second idents for Coca-Cola featuring a man celebrating a goal by hugging a series of unhuggable strangers.

Heinz ‘male kiss’ TV ad sparks hundreds of complaints

LONDON – A Heinz Deli Mayo ad, featuring a kiss between two men, has drawn 179 complaints to the Advertising Standards Authority since it first aired last week.

Progressive picks Allison & Partners as AOR

NEW YORK: Progressive, one of the largest auto insurance companies in the US, has selected Allison & Partners as its AOR.