Launch group in Virgin and Willy Wonka win
Posted in: UncategorizedVirgin Holidays has appointed Launch Group to manage a new digital PR campaign based on the character of Veruca Salt from the Willy Wonka and the Chocolate Factory film.
Virgin Holidays has appointed Launch Group to manage a new digital PR campaign based on the character of Veruca Salt from the Willy Wonka and the Chocolate Factory film.
This new print ad campaign by DDB Duesseldorf for Schwarzkopf Anti-Dandruff-Shampoo uses funny scenarios and comic illustrations to show that having dandruff may ruin your fun, or even get physically assaulted.
The ads use the idea of dandruff trails that give away hiding places in various situatio…
Andiamo is a Mediterranean restaurant in Brisbane, Australia and ad agency Junior in Brisbane wanted to send the message that it serves authentic foods.
The poster in the sign extended through it to hang below the sign like strips of pasta. A crank arm was attached to the side of the sign to complete the effect.
Steve Minon, Creative Director
Chai Krisakorn Chandontrikij, Art Director
Todd Wild, Copywriter
Kurt Brutton, Producer
Nike has been running a web campaign where you can peek into the closet of Zlatan Ibrahimović, created by Scholz & Friends. The idea was that fans could get a “unique peek” at Zlatan’s life, by a spying webcam placed in his closet that streamed footage live and could be found via a link at Svenskafans.com. Every so often Zlatan would open the door, he’s showed off some of his awards, hugged a puppy, made funny faces and thrown handsigns to the camera. All the collected footage was archived at svenskafans.com but yesterday Nike chose to remove some of it after receiving complaints over a bit where Zlatan shows off what looks like a a 50-caliber Desert Eagle gun, cocks it and aims to the right of the camera.
Nike’s statement at Svenskafans.com reads in part: “The idea was that Zlatan was going to do funny & nutty things in his closet. One of the things that happened was that Zlatan showed a toy gun to the camera. We realize that some people may have had a negative reaction to this. That’s why we have now removed the clip from Svenska fans.com to avoid that more people see it and react negativly. We apologise to all svenskafans who have misunderstood the joke.” Right, because it’s so much funnier when it’s a toy gun.
HONG KONG – Nivea has launched a new campaign in tandem with Carat Hong Kong, rolling out a mobile health clinic to promote the brand’s new slimming product ‘My Silhouette’ with event agency partner Zap Concept.
LONDON – The Bahamas Ministry of Tourism and Aviation has awarded its UK advertising and marketing account to Fox Kalomaski.
SINGAPORE – NBC Universal Global Networks has announced plans to launch its Sci-Fi and Universal Channel brands across Asia-Pacific from July this year.
HONG KONG – Volkswagen is seeking to raise understanding of its brand and increase market share in Hong Kong with its first ever branding campaign for the Special Administrative Region.
TAIPEI – OMD is on the hunt for a new managing director in Taiwan following the decision of Sean Chang (pictured) to leave the agency after four years.
Turns out that the brownie point upgrade option is bust, as Tahrialah alerted me to it. Been trying to fix it all morning but can’t find & fix the problem. Removing the option for now then, as I’ve heard more complaints than cheers for that upgrading feature anyway. I’ll give it another look when I have more time to spend on fixing it.
Cheers. and if you wish to cheer or complain about this option you’d be much better off doing it on the site, like here, than in an email to my bulging inbox.
http://whatcar.findsyou.com will provide car dealers with a cost-effective means of generating sales leads by matching sellers with buyers based on their ability to meet buyers’ requests.
Henry Clifford-Jones has joined Linked In as director of European media sales
SINGAPORE – Coca-Cola Singapore is using the star power of Sarah Jessica Parker to promote Coca-Cola Light in the city-state.
KUALA LUMPUR – Prudential Assurance is spending RM 2 million (US$600,000) on a new campaign to build on its ‘The face you can trust’ brand positioning.
Little green Footballs (and yes, that’s a reference to snot) got all upset when they saw Rachael Ray sporting a kaffiyeh in the latest Dunkin Breakfast Choices banner, writing: “Mainstreaming Terrorism to Sell Donuts”. I’ve spoken to someone who was on set, and there was a choice of scarfes a la the latest fashions to choose from, they simply picked one that looked nice with no political motivations behind it. But as the NYT says; Where Some See Fashion, Others See Politics: (They also say that the kaffiyeh is passé which anything that gets a writeup in NYT is, so throw it away already.) In Sweden the “palestina scarf” as we call it has been a staple of communist, punks, vegans and other alternative kids clothing since the seventies – these days even style guru Elin Kling sports a red one. The colors have different meanings here, pink if you’re feminist, green for vegan and so on – which has nothing to do with the orginal kaffiyeh. If you are in the US, British or coalition forces you’ll call it shemagh and it’ll come in army green. Either way, Dunkin’ Donuts decided to pull the offending Rachel Ray banner and issued a full apology. I’m guessing that the stylist won’t shop at Urban Outfitters again which is just as well.
Update: Offending rich media banner inside (though I can’t seem to make it work properly)
LONDON – Ofcom has rejected a complaint from Dawn Blake, a former ‘Big Brother’ contestant, that the programme treated her unfairly and infringed her privacy.