Hire Your Own Paparazzi II – Celeb 4 A Day

Are you a star in your own mind? Think you should be getting your pics in magazines like US and Star? Well now you can. Celeb 4 A Day promises paparazzi will be around next time you stop for gas or shop for groceries.

Sign up at Celeb 4 A Day and they will hire photographers to secretly follow you…

Levi’s Jeans Backflip Video Supports Viral Formula

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Gawker’s Nick Douglas has a nice round up of the recent Levi’s guys-jump-into-jeans viral video that scored 1.5 million views in a few days and how very similar it is to the Ray Ban vid that got 3 million views last year.

MySpace Adds Profile-Sharing Function

NEW YORK (AdAge.com) — Next time you need to update your Twitter profile, you can do it via MySpace. The social-networking giant today announced a new product to make MySpace profile data more portable to other areas of the web. They're calling the new service Data Availability, and it allows MySpace users to indicate whether they would like to make information in their MySpace profile visible on other sites, too.

CEO Mainardo de Nardis Leaves Aegis Media


NEW YORK (AdAge.com) — Just weeks after David Verklin announced his departure from Aegis Media, the network is facing another major management shakeup: global CEO Mainardo de Nardis is stepping down.

Gothic Weddings – Kate Moss’ Rock’n’Roll Gown (GALLERY)

(TrendHunter.com) While some people might have negative thoughts about a gothic wedding, I can’t help think that the rock’n’roll themed wedding Kate Moss is planning will be fabulous, especially the gown she’ll end up wearing.

Rumor has it, she’s recruited a designer friend to create a black or purple, full-length …

Conquest launches emotional reaction tool

LONDON – Conquest is launching Metaphorix, an online tool to measure unconscious emotional reactions to brands by tapping into the metaphors people use to describe and express feelings.

Levey leaves Condé Nast for IPC role

LONDON – IPC’s Woman & Home, the monthly glossy for women, has appointed Zoe Levey as head of marketing.

Blinkx shares soar on bid speculation but directors deny rumours

LONDON – Shares in Blinkx shot up 50% to almost 40p this morning, forcing the video search engine’s board to deny speculation that it was in takeover talks, after reports that Google and News Corporation were considering a bid.

Bidet Gives Enema, MSN Googles

This Korean bidet commercial looks more like some freakish S&M high colonic fantasy than the toilet ad it is supposed to be.

Retro to Justify Naughty? – Eva Mendes for Vogue Italia

Does masking photo shoots with retro flare make it OK to use artistic nudity?

Eva Mendes posed for Vogue Italia’s most recent issue and many in the online community seem to be digging the photos judging by the fact that they’re spread (no pun intended) on quite a few of my favorite websites today.…

Why Dove, Pepsi and LG Helped MTV With Its Upfront Pitch


NEW YORK (AdAge.com) — MTV Networks trotted out its biggest music and comedy talent to plug their shows but also marketing heads from Dove, Pepsi and LG Mobile to provide testimony on recent campaigns they launched through MTVN channels.

Reebok to return to brand heritage

LONDON – Sporting giant Reebok is to switch the focus of its global marketing strategy to women’s fitness following ‘slow progress’ since its acquisition by Adidas.

Telegraph and Guardian restructure for digital

LONDON – Telegraph Media Group and Guardian News and Media have unveiled operational restructures aimed at boosting their digital activities.

Are Digital Accounts Headed For More Consolidation?

This Ad Age article about Subaru caught my eye:

Subaru of America is moving its digital account from one of the industry’s hottest specialists, R/GA, to its Interpublic Group of Cos. sibling, Carmichael Lynch, Minneapolis.

The business moved without a review and was part of a consolidation. Subaru had no issues with R/GA, a spokesman for the automaker said, noting that it makes sense to have the entire account in one place. Subaru handed Carmichael Lynch its estimated $150 million national media and creative account without a review last fall.

The spokesman said Carmichael Lynch wasn’t equipped to handle the digital account a year ago, but it is now.

Are we going to see more of this? Will digital specialists like R/GA have trouble holding onto accounts if more general market agencies get their act together? Does it make sense to keep the entire account at one agency for integration purposes? Or can digital agencies start beefing up strategic thinking and take the lead on brands?

Look into your crystal ball and tell me what you see.

Mothercare hands magazine to Sunday

LONDON – Sunday Publishing has picked up the account to produce Mothercare’s customer magazine following a pitch against River, Axon and incumbent John Brown.

Customized Mobiles – King Deco DS Lite (GALLERY)

(TrendHunter.com) These are the tackiest cell phones ever! The customized DS Lite come from a Japanese company called King Deco.

While some companies ask their customers to pay hundreds, even thousands of dollars for ultra-luxury customization, others, like this company, offer their services at lower costs, and it s…

Ballet Meets Kung Fu Stop Motion – Omadaka Kyoteizinc Techno Dance (VIDEO)

(TrendHunter.com) Omadaka has created a new video for the chiptune disco track “Kyoteizinc,” featuring the computer tweaked dance moves of Masako Yasumoto.

The Omodaka creative project adopts a process which they describe as “trial and error process of mutational fusion of music and motion graphics”.

The so…

Dave Attell plans to get it on, bang a gong

GongshowThe Gong Show is back. Game show maverick Chuck Barris created and hosted the original, in which “regular folks” displayed their talents while D-list celebrity judges decided whether to bang an outsized gong and end the often (intentionally) wretched performances. It became an all-too-brief pop-culture phenom — and in many ways embodied everything that was wonderful and tacky about the Jimmy Carter/Disco era. Barris, perhaps the loopiest and most subversive M.C. in the history of the medium, frequently had to deny that he hosted the show while drunk or high. (Nobody believed him.) He later claimed he was a hit man for the CIA. (Nobody believed him.) The original show’s biggest star was The Unknown Comic, a guy who told bad jokes while performing with a paper bag on his head. Comic Dave Attell (not quite so unknown, as he’s starred on Comedy Central’s Insomniac) will host the updated version, sans bag. Though I’ve seen his latest headshots, and he might want to rethink that strategy. Ooh, was that a cheap shot? If you don’t like it, all you have to do is bang the … 
(((GONG!)))

—Posted by David Gianatasio

Motion-Capture Suits – Virtual Sex Based on Real Movement

(TrendHunter.com) There is nothing more sensual than the movements of hot and bothered bodies when having sex. Kevin Alderman, creator of the sex animations for Second Life, is developing a wireless, consumer-level motion-capture suit that will allow people to contribute sex animations to any virtual world of their c…

Virgin Trains in email marketing error

LONDON – Virgin Trains has apologised to customers after an email was mistakenly sent inviting thousands of them to a luxury event at The Grove Golf Resort Hotel in Hertfordshire.