Police investigate CHI salary details email

Police have been called in to CHI & Partners to investigate how an email with employees’ contract and salary details was sent to all its staff.

Woody Allen beats down American Apparel

Woody Woody Allen isn’t happy about being featured in American Apparel’s latest ads, and is suing them for more than $10 million. Allen, best known for movies he made 30 years ago, claims he was not contacted about, or compensated for, the use of his image, and the lawsuit asserts that he “does not engage in the commercial endorsement of products or services in the United States.” So, if anyone reading this wants to slap Allen’s face on their product, try it in Europe or Canada. Also, this being American Apparel, the ads could have been worse.

—Posted by David Kiefaber

Fox “Lost” – Supply Drop Guerrilla by Torke


Man TV is really invading everything these days – Torke dropped these “Lost” supply boxes around Lisbon, Portugal to remind everyone that season four premieres on the Fox channel today. (That show is still alive? Did they explain the polar bear yet? I’m not watching until that is sorted out. Ha!)

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Poet Laureate Andrew Motion joins ASA council

LONDON – Andrew Motion, the Poet Laureate, has been appointed to the council of the Advertising Standards Authority.

Andrew Motion appointed to ASA council

LONDON – Andrew Motion, the Poet Laureate, has been appointed to the council of the Advertising Standards Authority.

Marketers still searching for perfect worlds

Utopia
The term “utopia” refers to an ideal society. So says Wikipedia, which isn’t 100 percent accurate, but we’re not living in a perfect world, so it will have to do. Sir Thomas More coined the phrase in a book written 500 years ago. More’s a saint, by the way, so that must have been one heck of a book. Fast forward a few centuries, and we get ITopia from Intel and Qtopia from Quicken, which, respectively, give users access to Intel engineers and financial planning information. Both sound great, if your vision of an ideal society involves IM-ing with chip-makers or filling out loan applications. (Oddly, mine does, but I’m working on that in therapy.) Starbucks, never one to pass on a java-related trend of either the caffeinated or high-tech variety, launched a community site soliciting ideas from customers on perfecting the brand experience. I asked them to also serve Dunkin’ coffee, so I could have more options, but I haven’t heard back. Such convenience is also part of my utopian vision, along with a strict ban on robots, cats, “muscle cars” and county music. Well, maybe those freaky, hairless cats are OK. The Dixie Chicks can lump it. UPDATE: Mr. Griner points out that his agency, Luckie & Co., recently did a “Foodtopia” campaign for Asheville, N.C. See a couple of the print ads here and here.

—Posted by David Gianatasio

npower takes on British Gas with first hometeam ad

LONDON – Npower is taking on British Gas in the central heating installation and boiler servicing market with its first TV ad campaign for its hometeam business.

Yahoo appoints Christophe Parcot to top sales role

LONDON – Yahoo! Europe has appointed Christophe Parcot as its vice president of sales, replacing Javier Zapatero, who is leaving Yahoo! after eight years.

Major League Baseball targets China for expansion

NEW YORK – Major League Baseball is heading to China following a deal to broadcast games online as the 2008 season gets under way, after MySpace founder Brad Greenspan signed a deal with baseball’s interactive arm.

Guinness declares it’s introducing Guinness White

Good Things Come to Those Who WHITE
A pint of the black stuff becomes a pint of the white stuff with the launch of a creamier new version: “Guinness White”.
Guinness is made from the same raw ingredients as regular Guinness Draught – hops, barley, water and yeast, but the barley is frozen instead of roasted, which provides the white colour.

I have to admit, this April Fools made me shriek in horror/delight (not even sure actually, I know I’d try it!) so they had me for a nano-second there, scaring the Guinness-purist in me and delighting my try-anything-new side.
Very cute. Announced at facebook, which I’m so not going to link to because, pshaw, pfft, facebook, how lame.
The joke however, fun-niiii.

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WPP’s G2 buys Indian CRM agency

NEW YORK – WPP-owned G2 Worldwide has acquired a majority stake in Indian relationship marketing specialist Chateaux Hospitality.

Osram – Really powerful bulbs – posters

Saatchi & Saatchi South Africa demonstrate how powerful Osrams really powerful lightbulbs are. Answer, very powerful. This “forest” one is the creepiest looking but the kid in school (inside) is – in my humble opinion of course – the simplest execution of the idea. I’m not sure I want my lightbulbs this powerful.

 

Chris Saunders, Photographer
Mick Blore, Chief Creative Officer
Liam Wielopolski, Executive Creative Director
David Reid, Creative Group Head/ Art Director
Steve Anderson, Creative Group Head/ Copywriter
Simone Allem, Producer

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Virgin & Google to Inhabit Mars – Virgle Project (April Fool’s)

So this is how the big boys do April Fools Day – and linking from the Google home page they just had to do this one properly. They fool was to say that Richard Branson, Larry Page and Sergey Brin will be leading hundreds of users on one of the grandest adventures in human history. See below for a ge…

Head of ITV.com Van Den Belt makes an early departure

LONDON – ITV’s head of broadband Annelies Van Den Belt is leaving the broadcaster less than a year after the launch of its online video-on-demand service.

Microsoft unlikely to increase bid for Yahoo!

SAN FRANCISCO – Microsoft says it sees no reason to raise its $44.6bn (£22.6bn) for Yahoo!, according to sources quoted by Reuters.

School kids are ignoring teachers for Facebook

LONDON – School children are spending their time in the classroom surfing social networking sites such as Facebook when they should be paying attention in lessons, according to research.

RC Scorpion – Hedgehog – print

RC SCORPION remote control cars are tougher than those other remote controlled wimpy toys, and this is how Ogilvy London decided to communicate that.
If you don’t want a remote controlled car, head over to Roadkilltoys for your very own squished raccoon.
Kudos:
James Day, Photographer
Malcolm Poynton, Executive Creative Director
Neil Dawson, Creative Director
Dom Sweeney, Art Director
John Crozier, Copywriter
Model Maker – Peter Cole

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Target – Maternity Bra – outdoor.


Here’s one for all those who fancy giant women, I guess. The Campaign Palace Melbourne has really put the engineered in maternity bras for Target.

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Biggest direct marketing and sales promotion agencies

LONDON – Marketing has published its annual ranking of the UK’s biggest direct marketing and sales promotion agencies. For a full version of the league tables see the 2 April 2008 edition of Marketing magazine.

Halewood appoints BJL to Lambrini account

LONDON – BJL has been appointed to handle advertising and online work for Lambrini wine.