In Al Ries' opinion, too many advertising agencies are concerned with fixing the advertising when their first concern should be fixing the problem. All the advertising in the world wouldn't have saved Isuzu, he says. Why? First and foremost, Isuzu is a terrible name. And its agency should have said something.
Meet Max, the classic ’64 Volkswagen Beetle and star of VW’s new campaign. In it, Max is a German talk show host who interviews people like Heidi Klum and David Hasselhoff of Baywatch.
If the bobblehead starts talking to you, squeeze the wheel and look straight ahead. It’s probably just an Aquafina ad.
Dove’s Evolution ad is one of the most viral internet videos of all time. Like many commercials that generate a lot of buzz, it’s been parodied, this time using a Russian mail order bride theme.
Some may be offended, some may think it’s funny. Regardless, here’s what it’s about:
In the original D…
(TrendHunter.com) Dove’s Evolution ad is one of the most viral internet videos of all time. Like many commercials that generate a lot of buzz, it’s been parodied, this time using a Russian mail order bride theme.
Some may be offended, some may think it’s funny. Regardless, here’s what it’s about:
In the original D…
To give electric cars a jolt, Project Better Place proposes a plan like the cell phone launch.
Their idea is to heavily subsidize the cost of the equipment, and charge only for the service. In this case, the car might be free, if you agree to buy the battery and recharge at specified vendor locati…
(TrendHunter.com) Ultimate Fighting or Cage Fighting has become increasing popular in the US with CBS becoming the first of the mainstream networks to broadcast it during prime time. Now kids are facing-off, punching and kicking, in the cage with their parent’s blessing.
Videos of kids as young as six fighting ea…
Since the New York Commission of Human Rights focused its spotlight on 16 agencies large and small, any chance of launching programs without intense scrutiny burned off under the white-hot glare. Just as I did in "Why One Black Creative Walked Away," I have created a composite director of diversity in order to share truthfully the input from mis compadres who are on the front lines of the war for diverse talent.
According to two articles on the front page of AdAge.com, there are signs that mobile ad technology is finally catching up to its amazing promise.
Last month, mobile social network Loopt announced one of the first major location-based marketing experiments, with CBS. The plan aims to use the mobile phone’s inherent ability to locate a prospective customer without invading a consumer’s privacy.
Customers would have to opt-in before receiving any geo-targeted messaging.
The other Ad Age article says each year since about 2000 — and maybe even before — has been wrongly touted as the year of mobile marketing.
The magazine argues that 2008 won’t be mobile’s year either, although 2009 is looking good.
I know from where I sit, I’d like to get my feet wet by developing a mobile program.
(TrendHunter.com) Researchers at Kassel University are exploring a new type of building material that involves inflating a flexible skin and then, filling embedded cavities with concrete. Voila – inflatable concrete! A pop-up building! Blow it up. Squirt some stuff inside. Move in the furniture.
(TrendHunter.com) Your initial reaction may be shock when you see this ad, but take a closer look. It’s a print campaign for Bolt Detergent and definitely made me do a double take.
The best part is the tag line, “It smells this irresistible.”
It’s an attention grabber, for sure, and isn’t that what clever ads are …
It’s a dude rapping about design coding!
(TrendHunter.com) This keyboard was inspired by a snail and is based around a one-handed design (kind of strange considering snails don’t have hands at all). The concept utilizes a rotating keywheel that spins at a 5:1 ratio (this means the keywheel moves 5 times the distance of the sideways movement of the mouse). H…
– Kevin Horne reminded us of the existence of the Subprime Primer. All that fucked-up logic isn’t just acid caricature. The mortgage crisis really happened this way.
– Modernista wasn’t the only brand to go siteless. So has this Britney Spears fan site. And Jung von Matt in Stockholm.
(TrendHunter.com) For some, this is not such a sexy time. This deleted scene from the much-loved Borrat movie features one of the most talked about features of the film: the Borat thong bikini. It’s more than a little scary, and if you didn’t like Borat the first time, don’t watch this. On the other hand, if yo…
(TrendHunter.com) To give electric cars a jolt, Project Better Place proposes a plan like the cell phone launch.
Their idea is to heavily subsidize the cost of the equipment, and charge only for the service. In this case, the car might be free, if you agree to buy the battery and recharge at specified vendor locati…
Q: Are you concerned that social networking sites, such as Facebook, may be giving information about you to third parties?
Keith Raeburn, purchasing manager at T-Mobile, gives his top tips for successfully paying by campaign results. Having trained and worked in general procurement, Raeburn has specialised in marketing for the past six years at Abbey, Kodak and Barclays.
87% – The increase in volume of direct mail over the past ten years, according to the Direct Mail Information Service
Catholic aid agency Cafod has launched a campaign to direct donors to its website, www.cafod.org.uk, through its World Gifts programme.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
