Social Ride Sharing Communities – PickUpPal (GALLERY)

(TrendHunter.com) PickupPal is a really cool service that extends from online to real life connections where people can help each other out. You benefit from it by either getting a cheap ride, or getting paid to drive others somewhere.

PickupPal is “A global eco-friendly transportation revolution that connects driv…

Emotional Robots – MIT’s Nexi (VIDEO)

(TrendHunter.com) Nexi is a next generation humanoid robot conceived and designed by roboticist Cynthia Breazeal’s group at the MIT Media Lab. They call this so-called “emotional robot” an MDS (Mobile/Dexterous/Social). The robot can move its tiny body, hands, and face suggestive of human emotions. Gizmowatch says …

Student Style – Sartorialist Hits Yale (GALLERY)

(TrendHunter.com) The rise in street fashion blogs is incredible, but the Sartorialist is still the trend-setter leading the pack. He’s recently been spotting, camera in hand, at Yale University and according to reports, he’s being stalked around the campus by young fashionistas eager to get in his shots.

There’s a…

Hygienic Shockvertising – Ads Show Value of Sanitizers

This ad from the advertising agency Euro RSCG out of Mumbai, India is just plain nasty. The message has to do with hygiene and a liquid hand wash and the shock value of the visuals clearly goes through the roof so I thought I’d share the pain with as many folks as possible. Enjoy.

Another Sad Piece of News

From Creativity:

Paul Arden, an eccentric, revered creative responsible for some of the U.K.’s most popular advertising during his 14 years as Saatchi & Saatchi’s executive creative director, died Tuesday of a heart attack.

Mr. Arden, 67, left Saatchi in 1993 to start a film production company, Arden Sutherland Dodd, but continued to influence younger creatives with his first book, “It’s Not How Good You Are, It’s How Good You Want To Be,” a best-seller published in 2003.

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It’s Not How Good You Are, It’s How Good You Want To Be is a great little read. I highly recommend it, and its follow-up, Whatever You Think, Think The Opposite.

Baby Rice Bags – Personalized Yosimiya Sacks (GALLERY)

(TrendHunter.com) The Japanese love narcissistic products just as much as we do in the west, but they put their own unique spin on it… like Yosimiya’s custom rice bags for babies! Hey, it’s never too soon to start!

Instead of a standard bag of rice, with maybe some text or basic logo on it, people can now get thei…

WiFi Balloons – Floating Cell Phone Towers (VIDEO)

(TrendHunter.com) Wifi doesn’t reach all areas yet, but with the help of tiny balloons invented by Jerry Knoblach, coverage in rural America could reach new heights.

“Space Data Corp, already launches 10 balloons a day across the Southern U.S., providing specialized telecom services to truckers and oil companies,” …

Ecological Towers – The Green Tower, Siberia (GALLERY)

(TrendHunter.com) British designer Sir Norman Foster has revealed his designs for the Green Tower, a new ecological tower in Khanty Mansyisk, Siberia.

The tower design takes the local weather and nature of Siberia into account. The 280- meter tower centers around a south-facing atrium to maximize daylight and solar …

Controversial Fashion Parodies – Vogue Cover Spoofed (GALLERY)

(TrendHunter.com) The cover of this month’s Vogue has gotten a lot of buzz, but just as the hype began to fade, a spoof has been created with none other than the much gossiped about Anna Wintour, the editor in chief of US Vogue and S.I. Newhouse.

For those who don’t know, Samuel Irving Newhouse Jr is the chairman an…

Dell Agency ‘Up and Running,’ Still Without a CEO

NEW YORK (AdAge.com) — Another hire has been made in the C-suite at the WPP Group agency being built to service Dell, but a month past its March 1 deadline, the top seat at DaVinci is filled by a big question mark.

Life-Sized Cars on Walls 2 – Gigantic BMW Ad (GALLERY)

(TrendHunter.com) This is one of the biggest ads in Russia. Located right in the center of Moscow, this ad features full-sized BMWs like the Z4 M Coupe, M3, M5 and the M6 cars with headlights that turn on in the evening stuck on the wall. The cars are full-sized but they are not real and the ad measures more than one…

Bed Bug Blasters – Ray Cop Kills Them and Sucks Them Away

Brits have bugs in their beds. Mites actually, as does every single one of us with skin on our bodies that sleeps in a bed. Don’t let the bed bugs bite — blast them before they get a chance!

Mites can cause real problems for allergies, so RayCop made a gadget to sterilize your bed and kill bacteri…

Apple Wants to Take Bite Out of Big Apple


NEW YORK (AdAge.com) — Apple is picking a fight with the Big Apple. The computer company filed a formal complaint earlier this year with the U.S. Patent and Trademark Office opposing an application by New York's official travel and tourism organization to trademark a "GreeNYC" logo featuring, you guessed it, an apple.

Paul Arden moved on, creative leader succumbs to a heart attack.

Paul Arden as drawn by his missus, Toni Arden.

Sad news today as Paul Arden moved to greener pastures at 67.

Mr. Arden was such a perfectionist that he was often maddeningly over budget, insisting that the smallest details be perfect, such as searching for a certain pair of wildly expensive spectacles to achieve just the right look on a face that would be seen briefly in passing in a TV spot.

Have you heard about Paul Arden not playing football because “the colour of the grass isn’t the right green.”Would that be true, Paul? Paul: – “I like the quote. Put it in.”

He was the Saatchi perfectionist, father of the Silk Cut campaign, and in 1993 started a film production company, Arden Sutherland Dodd, as well as collecting photography. Back in 1993 I had the pleasure of being one of his pupils at the School of Communication Arts. You might never know what he was thinking but you could bet on it being brilliant. I can promise you all that we’ll never see a man like Paul in advertising again, and we are all the poorer for it.

Paul Arden wrote several books in the past years, most recently Paul Arden on God,
Whatever You Think, Think the Opposite and here are some of my notes from Paul Arden’s Lecture at the D&AD back in 1993, his book It’s Not How Good You Are, Its How Good You Want to Be has even been translated to Swedish.

L.A: What would you write on your tombstone’
P. Arden: Knife. (It takes him 10 minutes to sharpen his pencil.)

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Celebrity Travel Agencies – Kanye Travel Ventures

(TrendHunter.com) So Kanye West has a travel agency. The Grammy award winning hip hop super star is a very prolific person and quite an entrepreneur. He’s all over the place and my first reaction upon seeing the article was to player hate a little bit but I got over that real quick. Good luck to him.

Voyeurism, Vodka and Nudity Wave the Flag for High Art

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Over 21? Neato. That means you can see Christi naked, or at least flashes of nakedness while Christiania — a vodka company that digs nudity — walks you through its 2008 CLASSIC NUDE ART competition rules and regs.

Advertising on Toilet Paper – JustToiletPaper isn’t Just Toilet Paper (GALLERY)

(TrendHunter.com) We’ve seen 10 amazing toilet paper designs which prove toilet paper is for more than just wiping. Justtoiletpaper.com realized the same thing. The company launched a line of printed toilet paper, perfect for advertising or delivering a personal message!

“On the average, people go to the bathroom 6…

Designer Bags for Fruit 2 – Hermès Apple (GALLERY)

(TrendHunter.com) Hermès knows that in order to look really great, you have to take care of your health. That’s why they’ve come up this chic Apple bag!

The protective case is built specifically to keep your apples perfectly encased, shielding them from jabbing pens and exploding bronzers that could end up damagin…

Innovative Texting Devices – SMS Text Messager (GALLERY)

(TrendHunter.com) Some people mainly use their mobile phones for texting. It is cheaper and less intrusive than a voice call. With most of the buzz on phone designs, designers haven’t really paid enough attention to a ‘just SMSing’ device. But things are about to change.

The unique SMS Text Messager by talented desi…

Gadgets to Pee Standing Up 2 – WhizBiz (VIDEO)

(TrendHunter.com) This product aims to give men heart attacks!

When I was watching the commercial the first time, I thought it must be just a story line. I have seen ads like that before, you wake up in the morning after scoring with what you consider a pretty hot chick to find her peeing in the bathroom while stand…