ERLANGEN – Siemens Energy has appointed McCann WorldGroup Thailand to handle its consolidated US$45 million global advertising business as the German energy giant looks to push into emerging markets.
LONDON – The Economist publisher and managing director Andrew Rashbass will take over from Helen Alexander (pictured) as group chief executive when Alexander steps down from her role in July.
MELBOURNE – P3, the Melbourne-based marketing procurement consultancy, will be rebranding to avoid confusion with rival R3 ahead of its launch in Singapore and Hong Kong this summer.
MANILA – McCann Erickson has won back-to-back accounts from Splash Corporation, a leading Filipino personal care firm, to become creative agency for its Biolink Tea Tree Oil and Virgin Coconut Oil brands.
SHANGHAI – Leo Burnett Shanghai has promoted Lou Knowles (pictured), previously group brand director, to the position of client services director at Arc.
HONG KONG – Dell has signed up as the first Hong Kong-specific advertiser on Facebook.
ASIA-PACIFIC – Work from Japan and Singapore leads the way in the digital shortlist for the Spikes.
AUSTRALIA – Pepsi has revamped its Australian web offering with a new website that promotes its three branded products and hosts a contest offering winners their own bachelor pad.
SEOUL – Coca-Cola has retained Universal McCann as its media agency-of-record following a four-way competitive pitch for its Korean planning and buying business that included HS Ad (formerly LG Ad), local agency Phoenix Ad and MediaCom.
(TrendHunter.com) When people think of technology, they often think of cold or emotion-less electronics. Judging by the recurring mood-sensitive innovations we’ve featured, that doesn’t look to be the case. In fact, incorporating human emotion has become a key attribute of a lot of future gadgets, from emotion-sensit…
Lowe Worldwide has landed the £4 million advertising account for Nestle’s new chilled coffee brand, Nesfrappe. It is the agency’s first Nestle win since it was knocked off the UK roster in 2005.
Grey London has hired Andrew Barrington, the group business leader at Saatchi & Saatchi, as its managing partner. Reporting to Chris Hirst, the managing director, he will head up the Procter & Gamble Fairy and Bold accounts.
Peter McGuinness, the chief executive EMEA of McCann Worldgroup’s Momentum, is leaving the agency to take on the role of chief executive and chairman at the McCann-owned Gotham in New York.
Albion has poached Christine Jamieson from The Red Brick Road as a senior planner. Jamieson, who joined TRBR when the agency launched and handled the Tesco account, will work on eBay and Skype.
Miles Calcraft Briginshaw Duffy has hired the creative team Matt Lever and Helen Board from Rainey Kelly Campbell Roalfe/Y&R. The pair were previously at TBWA\London, where they worked on Sony PlayStation, John Smith’s and Adidas.
CBS Outdoor has installed new cross-track projection screens at Bond Street Tube station, with full commercial roll-out taking place in the summer, when a network of screens goes on sale. The screens will show charity ads, Transport for London messages and test creative treatments.
The brand experience agency Cunning has created an interactive pop-up shop to promote ITV’s new US import, Pushing Daisies. The shop, in Broadwick Street, Soho, will use touchscreens, Bluetooth and smells to allow passers-by to interact with the show.
Maurice Levy, the chief executive of Publicis Groupe, has said the business model for the advertising industry is outdated and needs fundamental change to meet competition from companies such as Google and Microsoft.
Harrods, the luxury department store, has appointed TBG to handle its digital advertising account without a pitch.
Global Radio is to cut local programming at its Heart and Galaxy networks. The cost-cutting shake-up, which will come into effect on 28 April, will see a rise in networked programming on the three Heart and four Galaxy analogue stations. There are expected to be 12 redundancies as a result.
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