Baygon: Bathroom

Baygon: Bathroom

Nowhere to hide.

Advertising Agency: Saatchi & Saatchi, Bangkok, Thailand
ECDs: Andy Greenaway, Joel Clement
Creative Director: Panu Meepaibul
Art Director: Somboon Charukijphaisarn
Copywriter: Bhakpong Skonvitayanon
Photographer: Colorzync
Retoucher: Visionary
Published: March 2008

BT.com on hunt for digital ad agency

LONDON – BT.com, the online division of BT, is seeking an agency to handle its digital ad account.

Ogilvy promotes Andy Bird to head of art role

LONDON – Ogilvy Advertising has promoted its associate creative partner, Andy Bird, to the new position of head of art.

Nike plots Cesc Fabregas show

LONDON – Nike is plotting the launch of a football-inspired television programme, which is set to break ahead of Euro 2008.

Cameron succeeds Berlin in United role

LONDON – Ewen Cameron is to succeed his long-time business partner Andy Berlin as head of WPP’s United network.

Allan takes top job at MediaCom Worldwide

LONDON – Steve Allan, the UK chief executive of WPP’s Group M, is to replace Alexander
Schmidt-Vogel as the chairman and chief executive of MediaCom Worldwide.

Wayne Arnold to open Profero New York

LONDON – Wayne Arnold, the co-founder and European chief executive of Profero, is moving to New York to open the digital agency’s first US office.

Lowe wins first stage of Knorr global review

LONDON – Unilever is reviewing its £100 million global Knorr account, which is currently held by
WPP’s JWT.

DDB appoints JWT’s Howard Willmott

DDB has appointed Howard Willmott, a global creative director at JWT, as its creative director and number two to Jeremy Craigen, the executive creative director in London.

Ads to Stir Awkward Emotions – AMAM Against Genital Mutilation

(TrendHunter.com) This extremely provocative and explicit ad for Association of Women Against Genital Mutilation (AMAM) just won an IAA Responsibility Award 2008 at the International Advertising Association first Socially Responsible Communications Awards 2008.

The shocking ad features a woman with her legs spread w…

Bike Saddle Backpacks – The Cycle Bag (GALLERY)

(TrendHunter.com) The Cycle Bag is a bike saddle that can be carried, with two straps, as you would a backpack.

I love this concept! As a long time resident of a large city, I know for a fact that owning a bike in a sprawling urban area such as New York can be daunting at times; the bik…

FRONT PAGE: Zimbabwe opposition calls in agency help

Zimbabwe’s main opposition party has called in global PR support to ens­ure the world’s media stay focused on the election crisis gripping the country.

FRONT PAGE: Firms warned over ‘greenwash’

Companies that fail to live up to their green promises risk greater reputational damage than companies that do not even present themselves as green, a new survey suggests.

FRONT PAGE: New adviser for Harriet Harman

Labour’s Harriet Harman has hired a new media handler — just weeks after she scored a resounding PR gaffe by donning a flak jacket to stroll around her south London constituency.

Tunisia and Sri Lanka move for agency help

Tunisia has turned to PR agency support to reposition itself as a Mediterranean rather than North African destination.

Race for mayor hots up as comms teams battle

The comms teams behind mayoral rivals Ken Livingstone and Boris Johnson are at loggerheads over the media tactics employed by the Johnson camp.

Mindshare Q&A

This is the unedited text of the Q&A sheet provided to Campaign by Mindshare, giving more details of its restructuring.

Links for 2008-04-16 [del.icio.us]

  • The new oases | Economist.com
    The fact that people are no longer tied to specific places for functions such as studying or learning, says Mr Mitchell, means that there is “a huge drop in demand for traditional, private, enclosed spaces” such as offices or classrooms, and simultane
  • The Bikini Atoll Involuntary Park | Beyond the Beyond from Wired.com
    Yet more proof that a nuclear holocaust is small potatoes compared to a climate crisis. Coral *loves* radioactivity. But change the seawater temperature just a couple degrees and it’s game over
  • Artists Space – The New Normal
    13 artworks that use private information as raw material and subject matter. The concept of privacy, though widely invoked, is difficult to define. The private sphere encompasses domestic spaces, bodies, thoughts, communications, and behaviors—contexts
  • inflatable dino Air Quality Visualizer
    Prprogrammed to change color in accordance to the current air quality data extracted from airnow.gov, a cross-agency government website. Airnow.gov is dedicated to transmitting U.S. air quality conditions and forecasts. The hope for this project is to inf

MindShare overhauls global agency model

GLOBAL – MindShare is set to restructure its operations globally and integrate its traditional and digital units as part of efforts to reinvent the GroupM agency as a full-service marketing business.

Danone shifts $30m Indonesian media account into MPG

JAKARTA – French consumer goods giant Danone has shifted its estimated US$30 million Indonesian media business from GroupM’s MindShare to Havas Media’s MPG following a pitch with Carat and Initiative.