Recently brought to my attention (thanks Michael!) a cool free mobile application Nokia Sports Tracker which integrates your smartphone and your GPS with exercise-related data-logging, stats and exports to Google Earth .
It record your tracks, graphs speed vs time and speed vs distance, captures photos taken during recording are automatically positioned on the track, blog […]
LONDON – British newspapers need to revamp their online advertising models in line with Google and steer away from giving away free CDs to shore up their future, according to a new report by consultants Ernst & Young.
Global luggage brand Carlton has appointed Kinross & Render Consumer Division, following a five-way pitch.
LONDON – Men’s monthly Arena has parted company with its editor Giles Hattersley, who is returning to the Sunday Times a year after joining the Bauer title.
ASIA PACIFIC – Grebstad Hicks Communications, a specialist in the promotion of luxury lifestyle, hospitality and travel, has been appointed PR partner in Asia for London’s Maybourne Hotel Group.
LONDON – Media buying and market research group Aegis has reported 17.6% growth in its annual pre-tax profit to £133.5m for 2007 as it outperformed the industry with strong organic growth.
LONDON – Express Newspapers has paid substantial damages and issued an unprecedented double front-page apology today on the Daily Express and Daily Star to the parents of missing toddler Madeleine McCann.
LONDON – Apple is talking to the big music companies about giving customers unlimited access to the entire iTunes library in exchange for paying a premium for its iPod and iPhone devices.
LONDON – The advertising watchdog has banned a Virgin Atlantic ad promoting its premium economy seats for misleading readers, as the bigger seats are not available on more than 40% of flights.
Some time ago, I came across and posted a quick note about Balihoo, a tool for media planners and buyers, then still in beta. The company now is back to AdLab with a series of guest posts by Balihoo’s Shane Vaughan explaining how to use the tool’s many features. The first installment follows.
What is Balihoo?
Balihoo is the only on-demand media buying and planning platform that provides intelligent software-PLUS-services to media professionals across all mediums.
So what does that mean?
Balihoo makes the lives of media professionals easier.
Media buyers use Balihoo because it streamlines the media research, selection, and request-for-proposal processes and then aggregates that information into one easy-to-use location that’s sharable across their organization.
Media sellers use Balihoo to communicate with buyers in one standard interface and increase sales through enhanced visibility of their media properties.
Balihoo is designed to take the frustration out of managing the exchange of data between media buyers and sellers and reduce administrative burdens: no more wading through an overwhelming choice of advertising opportunities, cutting and pasting from several documents into one, and time-consuming attempts to harness data.
Balihoo allows media professionals to:
Balihoo’s comprehensive media database, robust efficiency tools, and data archiving capabilities increase return on invested time and effort; test-drive it now.
In the next post, we’ll discuss Balihoo’s solution in greater detail. Stay tuned.
[The above is a post by AdLab’s advertiser.]
LONDON – Four agencies battle it out for 102-year-old tea brand’s bid to take on PG Tips
LONDON – The Publicis agencies Starcom MediaVest and ZenithOptimedia are to launch a group trading unit, with the intention of having it in place for this autumn’s trading season.
LONDON – Omnicom’s Abbott Mead Vickers BBDO and Proximity are tipped to retain the £5 million advertising and £4 million direct marketing accounts for Royal Mail.
LONDON – COI agencies will be forced to implement green policies from this autumn when COI plans to adopt a policy of “sustainable procurement”.
LONDON – 118 118 is to move away from its core directory enquiries business by relaunching as an instant information service that will answer any question.
LONDON – The Dubai Department of Tourism has appointed Initiative to handle its UK media planning and buying account.
LONDON – Thinkbox, the television marketing body, is launching a monthly awards scheme to reward creativity in the medium.
LONDON – JCDecaux has signed a deal with Dewynters, the theatrical promotions agency behind musicals such as We Will Rock You and The Lion King, for advertising across all of its digital sites in the arrivals hall at Heathrow Terminal 5.
Everyman, the male cancer campaign, has moved its ad account into Hooper Galton.
Tips, press releases and comments AdLab received over the past couple of weeks. Sorry for the hole in the publishing schedule — a hectic week at work.
– Call for contributions: stories about advertising on the streets of your town. “On your next commute to work, take a moment to look around you. What do you see? Have you noticed these advertisements before? Do they bother you? Do you agree with them? Are they paid advertisments or is it graffiti?”
– Very transmedia: Batwave TV-Activated Handheld Batlink Game: “Tune in to the Batman cartoon and get secret messages from Batman. Capture special signals that add challenges to the handheld game.” (Thank you, Erwin!)
– Ad Council Creative newsletter “highlights the wonderful creative developed each year by the industry’s leading advertising agencies that donate their time and talent to the Ad Council’s critical issues.”
– A couple of weeks ago, I got a heads-up from a creative duo who put a rejected campaign idea up for sale on eBay: “The idea was killed internally and our attempt to sell it on ebay is refusal to accept the decision or let the idea die.” I just checked back: the winning bid was £5. Now I am sorry I didn’t bid; wonder what the idea was.
– Welcome “the world’s largest and most powerful air vortex cannon” from the people who brought you the human flipbook last year.
– A bizarre Flash animation that is explained as a piece that “combines generative (driven by live events such as actual time (see stop frame numbers in shelves), sound input and live online weather feeds as well as interactive elements (things the user can manipulate), without ever breaking the illusion that it is a filmic piece”. You blog into your mic, you click on stuff, but I’m not sure about what actually happens.
– An academic paper on “Advertising in Online Games and EC Audiovisual Media Regulation.”
– A blog post about how big agencies don’t get interactive.
– I always liked the idea of trailers for books, and here’s an entire YouTube channel of them.
– A Nuts widget from Snickers that you can customize.
– How do you get an ad campaign written up at NYTimes?
– 69 things to make with duct tape.
– From an email pitching a blog about women on the web: “After reading your blog for awhile, I’d thought you might enjoy.” Who compiles these lists?
– A presentation about urban planning and remixing culture.
– Another twist on the million dollar page, only with rooftops as a mash-up of Google Maps. Loving the hammer and sickle.
– What happens if one day you can’t get into your Google account.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
