Hasta La Creative!

You know, I always wondered if the Jedi kept their lightsabers behind emergency glass. Another question from childhood answered, thanks to Spike TV! These bus-shelter ads still beg a few questions, though. Surely there have to be other uses for lightsabers besides fighting Darth Whoever in Star Wars prequels. What about rancor attacks? Or rogue, jetpack-toting guns-for-hire? Or what if someone who isn’t a huge monster or a magic alien decides to wreak a little havoc? You could probably use a lightsaber to fend off this guy. Via Urbanite, which has a few more ads from the campaign.

—Posted by David Kiefaber

During freedom week these Amnesty International pens ran as inserts in magazines. Once you removed the pen it revealed a message “use your freedom to free others”. The pen was a specially made floaty pen – normally used to strip babes of their bikinis, you know the kind – and as you wrote the bars around the prisoner would slide away. Thus the action of your writing frees him.
Created by Publicis Mojo, Auckland, New Zealand

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LONDON – Creative recruitment agency MajorPlayers has released its latest salary survey, including a comparison of advertising pay.

Thanks for waking up to Ontario eggs.

Advertising Agency: Axmith McIntyre Wicht, Toronto, Canada
Creative Director: Brian Howlett
Art Director: Chad Burnie
Copywriter: Jeremiah McNama
Photographer: Ian Campbell
Published: March 2008

LONDON – Global Radio’s attempted £370m takeover of GCap Media has hit a last-minute hitch after it emerged GCap has a potential liability for improper running of a premium-rate phone line competition.

Disappearing fast at your nearest store.

Advertising Agency: Team Y&R, Dubai, UAE
Creative Director: Shahir Ahmed
Art Director: Daniel Botezatu
Copywriter: Mohit Raviranjan
Illustrator: Baiju N, M Baburajan
Published: February 2008

Q&A with PandaPanther who just completed work on the MTV Tr3s Top Twenty count. By the way PandaPanther just signed to Blacklist’s roster in January of 2008.

What was the project brief?
Our task was to develop an open and interiors for MTV Tr3s’ Top 20 countdown show. the brief was very open. we presented them with several ideas and they gravitated towards a live action based approach. they liked our treatment so much, that they asked us to create individual vignettes for each countdown number.

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LONDON – Inferno has hired former head of planning at Chemistry Robin Jaffray as the agency’s new planning director.

Fleishman-Hillard has further strengthened its public affairs firepower by hiring a senior Labour Party press officer, just weeks after snaring the BBC’s Guto Harri.

LONDON – Asda’s clothing brand is set to offer a range in collaboration with Disney series Hannah Montana.