(TrendHunter.com) Daekwon Park’s project for sustainable buildings at 2008 eVolo skyscraper competition, consisted of finding ways to reunite isolated city blocks by inserting a multi-layered network of public space and green space. Billed as “Symbiotic Interlock – towards the vertically interconnected city”, it has …
Jeff Goodby and Rich Silverstein celebrate their many years in the business by portraying a bunch of senile old men in a video invitation to the agency’s 25th anniversary party on May 8.
(TrendHunter.com) These tables are really green. From the concept inception, to the color and design, to money going to help rainforests.
The concept of the Amazonas table series originated when Finnish designer Eero Koivisto saw aerial images of the rain forest where tree crowns created a dense ceiling – so many tr…
Maybe I’m just not into brands as much as the next person. At the Advertising Research Foundation’s Re:Think conference today, ESPN sales dude Sean Bratches proudly trotted out the fact that 31 children have been named “ESPN,†or some derivation thereof, in recent years. I shuddered. Seriously, how does that baby-naming conversation start? You have to imagine it’s the guy’s idea. And by the way, this is why other parts of the world think we’re nuts. Bratches added that customer infatuation with the Worldwide Leader in Sports goes beyond birth to the afterlife. Recently, he said, a woman contacted the network to inform them that her husband left this world while watching Baseball Tonight, presumably while listening to Joe Morgan. She wanted to include ESPN on his tombstone somehow. Naturally, her call was routed to ad sales, which, together with legal, determined it was OK so long as the tombstone read “ESPN Fan.†Just so nobody got the idea that the Worldwide Leader was anything but alive and kicking.
—Posted by Brian Morrissey
Speaking of people who might off you with a grin, Martin Scorsese joined MySpace and now my homepage is splattered with banner ads that read “MARTIN SCORSESE WANTS TO BE YOUR FRIEND!”
We interrupt our regularly scheduled programming to bring you vice president Dick Cheney’s rebuttal to Al Gore’s recent comments on 60 Minutes: “First off all, Mr. Former Vice President, I didn’t actually watch the show, because the cable’s out here at my undisclosed location, 1,000 feet below ground in the foothills of Wyoming. Oh, damn! We’ll have to change locations. Anyway, my aides told me about your little diatribe. You suggested I was ignorant enough to believe the moon landings were staged at a movie lot in Montana. Well, I was there. And they were. Jimmy Caan played Neil Armstrong. We wanted Heston, but he was doing a Planet of the Apes sequel or something. As for global warming and your $300 million ad campaign: Play Gingrich’s part backwards, and you’ll hear a plug for Haliburton. You’ve been punk’d! And not a single Dixie Chick is named Dixie. Now who looks naive? Excuse me while I relocate to the other top-secret base at the Bonneville Salt Flats in … dammit! I’m staying right here. With the price of gas these days, it’s too expensive to leave anyway.â€
—Posted by David Gianatasio
OH: “It’s about time those pompous fuck heads over at Adrants got over themselves and started writing like normal human beings without all that stupid “we” shit.”
CHICAGO (AdAge.com) — Alcohol marketers generally regard being labeled a brand your father would drink as a death knell, but Canadian Club's embrace of that distinction seems to be reversing one of the industry's longest-running sales declines.
LONDON – Mama Group, the owner of the Mean Fiddler and live music venues including The Forum, Hammersmith Apollo and The Jazz Cafe, has appointed mobile marketing specialist New Visions Mobile to develop its social networking strategy.
LONDON – Sony Ericsson has appointed Lennard Hoornik, corporate vice-president and head of Asia Pacific, as its new global head of marketing, replacing Dee Dutta, who is leaving the company after almost six years.
LONDON – Kevin Spacey, the Hollywood actor and theatre director, has blasted the BBC over its reality talent shows, accusing them of being nothing more than promotions for West End musicals.
LONDON – Twinings, the upmarket tea brand, has put its £4m advertising account up for review. Incumbent agency Lowe was asked to repitch for the business but declined.
LONDON – Rockstar Games, the video games publisher, is to launch a social networking website called Rockstar Social Club for its hotly anticipated game ‘Grand Theft Auto IV’.
Twinings has put its £3 million above-the-line account up for review, ending its two and a half year relationship with Lowe London.
Print-ad revenue at U.S. newspapers last year suffered its biggest decline since at least 1950, the Newspaper Association of America reported.
Print-ad revenue plummeted 9.4% to $42 billion in 2007. Classified ads, which account for a third of the total, were hit especially hard, down almost 17%.
The NAA’s estimate showed that while newspapers’ online-ad revenue is growing, the extra ad dollars coming from the Internet aren’t enough to offset the lost print revenue.
Reports from newspaper publishers in recent weeks suggest the falloff is worse so far this year. In February, Gannett Co.’s newspapers saw an 8.3% fall in same-newspaper ad revenue compared with ad revenue in February 2007. McClatchy Co.’s ad revenue fell 13% in February, New York Times Co.’s was down 6.6%, and Media General Inc. reported an almost 18% drop in publishing-ad revenue for the month.
“We have no evidence to show that the bottom has been reached yet,” says Gordon Borrell, chief executive of media research firm Borrell Associates.
[via The Wall Street Journal]
Eat more food to become skinny.
Or, shop Wal-Mart and save your family $2500 annually. It’s a claim the Arkansas-based retailer has been making in its ads.
According to The New York Times the claim dates to 2005, when Wal-Mart, under mounting criticism from unions and elected leaders over its business practices, commissioned a study of its economic impact on Americans.
An outside firm, paid by Wal-Mart, found that the company’s emphasis on low prices led to a 3 percent decline in overall consumer prices. That translated into $287 billion in savings in 2006, or $2,500 a household, whether a family shops at Wal-Mart or a competitor.
Sadly, fuzzy math is becoming standard practice in business today. Where Wal-Mart went wrong, is using this favorable, but suspect, data for the basis of an ad campaign that specifically tells shoppers they’ll be able to buy a used car or take that long dreamed about vacation, when they choose to shop Wal-Mart.
The National Advertising Division of the Council of Better Business Bureaus says, “the advertiser provided no support (for the claim) and, in fact, conceded that there was none.â€
(TrendHunter.com) Sean Connery wants to shake, not stir, the future of his acting career. The original Bond wants to sign on to play the villain in an upcoming 007 movie.
Hey, at least he’s not cocky enough to try the lead anymore… or is he?
“I wouldn’t mind coming back as a Bond villain,” he said. “But I don’t …
In a market dominated by women’s lifestyle titles, The Economist, with a circulation of 720,882 and 24% ad revenue growth in 2007, has the No.1 spot on AdweekMedia’s annual “Hot List.â€
The Economist earns dual honors this year as publisher Paul Rossi and editor John Micklethwait take home the “Executive Team of the Year†award.
New York magazine earns the accolade “Design Team of the Year”.
People.com is the recipient of AdweekMedia’s first ever “Magazine Web Site of the Year†award. Despite considerable competition from the celeb-centric blogosphere and an array of newer players chasing celebrity triumphs and scandals, People.com is one of the most trafficked magazine generated sites, growing its audience by an eye-popping 48% in 2007 and totaling 6.3 million monthly unique users.
NEW YORK (AdAge.com) — Yahoo launched its women-focused property today. Coined Shine, the site is helmed by former Jane editor in chief Brandon Holley and includes licensed content as well as original content from many magazine industry refugees, such as Jennifer Romolini (formerly of Lucky), Erin Flaherty (ex-Jane), Valerie Rains (ex-Blueprint) and Anne Ichikawa (ex-Flip.com).
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
