(TrendHunter.com) Well they say one man’s trash is another man’s treasure as the “Can Man” demonstrates this admirably with his extreme recycled fashion. He simply views trash as the raw materials for his art. You have to see it to believe it so check out the video – I like the cork suit the best personally!
PETA will reveal a new ad pushing the use of pleather instead of leather using ex porn-star Jenna Jameson as spokesperson. In the ad which will be available March 10, Jenna Jameson is dressed in a black pleather bikini and black wig doing her best Bettie Page impression.
Inside sources reveal that PETA contacted Jenna Jameson because she’s a huge animal lover, who even went so far as to have her plastic surgeon make her look like a duck. True story!
LONDON – OgilvyOne has hired the former Draftfcb executive creative director Arthur Parshotam as creative director all below the line activity for its American Express account in all markets outside of the US.
With the passing of Dungeons & Dragons co-founder Gary Gygax the other day, we linked to a retro TV commercial for the role-playing game. Thanks to the magic of “related videos,†we also stumbled across this baffling ad for the board game Dark Tower. Starring Orson Welles. Board game. Orson Welles. To be fair, this kind of commercial work was one of the only sources of financing for Welles’ independent film work late in his career. He shilled wine, whiskey and uncensored TV, among other things. The notoriously difficult Welles had a few infamous commercial moments, including a blatantly drunk champagne pitch. My favorite, though, was when he walked out in protest of a poorly written ad for frozen peas. If nothing else, it inspired the most brilliant parody that ever appeared on ABC’s The Critic. But don’t think I’m mocking one of Hollywood’s greatest talents for his willingness to earn a buck. It’s not like he was the only one. UPDATE: In the comments, Marc Arsenault points us to yet another Orson Welles frozen-peas parody, this time from Pinky and The Brain. Maurice LaMarch, the brilliant voice talent behind both this clip and the one from The Critic, reportedly was inspired by the pea rant when he originally created The Brain’s personality.
—Posted by David Griner
LONDON — ITV has announced that Sony is the new sponsor for its Formula 1 2008 coverage.
Ad Age looks at the LA Times use of digital outdoor boards.
Los Angelenos plagued by traffic delays or seeking a productive roadside distraction will be able to catch exclusive news via 10 digital billboards placed across the city by Clear Channel Outdoor. The Los Angeles Times is the first newspaper to use the company’s digital billboards and web-based interface for news alerts and branding.
The editorial content will be comprised of mostly regional sports, politics and entertainment stories, as well as promotions for local events the paper hosts annually, like next month’s Festival of Books. “You’re not likely to see a story about some breaking news that happened in Iraq. We’re definitely focused more on signature pieces, content elements, blogs, columnists, stories, products and events that are unique to us,” John O’Loughlin, Los Angeles Times’ president-targeted media and senior VP-marketing said.
The billboards’ content will rotate roughly every eight seconds, and can be updated at any time from the Times’ digital newsroom. An eight-second spot will be displayed on the 10 boards 70,910 times per week, reaching a combined total of 455,300 people per day.
I’ve been working on some “green” intiatives for a client of mine this week, so this story caught my eye:
British environmentalists say a Chicago-to-London American Airlines flight was “obscene” because it carried only five passengers.
The Feb. 9 flight used 22,000 gallons of fuel to carry the passengers on the trans-Atlantic route, a decision Friends of the Earth said was environmentally irresponsible, The Telegraph reported Wednesday.
“Flying virtually empty planes is an obscene waste of fuel,” said Richard Dyer, Friends of the Earth’s transport activist. “Through no fault of their own, each passenger’s carbon footprint for this flight is about 45 times what it would have been if the plane had been full.”
American Airlines officials said it was forced to cancel one of its four daily fights from Chicago to London. While it was able to place nearly all of the canceled flight’s passengers on other flights, five couldn’t be accommodated.
Then there was the London-to-Chicago flight to consider.
Canceling the flight “would have left a plane load of west-bound passengers stranded at London Heathrow who were due to fly back to the U.S. on the same aircraft,” an airline spokesman said.
This is an interesting dilemma. I have some questions, after the jump:
The fellas over at Coroflot take a yearly survey to designers from different areas and places all over the world. It’s purpose is to answer different questions regarding salaries throughout countries, creative fields, specialities, etc.
The image shown above shows the yearly income around the world for a designer in year 2007. For our short-sighted friends around here, the country with the lowest yearly income is Brazil with US$25,869, and the one with the highest is India with US$65,262 a year.
Be sure to check the survey to see several other interesting charts as well as prior years’ surveys.
A snippet from the PR woman’s e-mail: “Hanes is launching a new ‘Wedgie Free’ campaign, and who better to send it to than you!” Gee, thanks. Actually, it might be better to send it to women bloggers, who probably have more experience than us in the panty-wedgie realm. The upcoming campaign, from The Martin Agency, advertises Hanes No Ride Up Panties, and stars Sarah Chalke from Scrubs, who comically makes war on “the always inopportune wedgie.†In one commercial, according to The Wall Street Journal, which wrote about the campaign yesterday, Chalke “tries to fix her wedgie by shimmying and lunging before a pair of Hanes panties solves her problem.†The ads, directed by Zach Braff, debut Tuesday on American Idol.
—Posted by Tim Nudd
LONDON – Borders Books has hired Neil Fetton as head of marketing from Woolworths, as the retailer plans to launch its own transactional website.
CHICAGO (AdAge.com) — Dennis Donlin, general manager and president of Starcom MediaVest Group's GM Planworks, is leaving his post at the helm of the shop charged with helping the nation's No. 3 advertiser plan where it spends its $3 billion-plus media budget.
LONDON – Waitrose managing director Mark Price has decided to rule out using coupons in its stores as they “are not right for the brand”.
LONDON – Samsung’s in-house agency Cheil has appointed Space to its roster to work on a number of projects, including the campaign that is based around its sponsorship of Chelsea Football Club.
LONDON – BT head of marketing for broadband acquisition Dominic Grounsell is leaving the company just before the promotional launch of its BT Fon network.
LONDON – BT head of marketing for broadband acquisition Dominic Grounsell is leaving the company just before the promotional launch of its BT Fon network.
LONDON – For the first time, the ISP, BPMA and VA have teamed up to take part in a programme of “bite-sized” talks at the Promotional Marketing Exhibition (PME) in April.
LONDON – The marketing director of Tesco’s Clubcard loyalty scheme, Andrew Mann, has moved into the newly created role of marketing director for planning for the chain’s UK business.
Oprah Winfrey is a better person than I am. I get this. But with "Oprah's Big Give," she's rubbing her munificent magnanimity in my face for the first time, and I don't like it. It's a rare misstep for the Big O, one in which she cranks up the do-gooder quotient to levels heretofore unseen on national TV. No, not even on "Extreme Makeover: Piteous Wretch Edition."
LONDON – Next Directory is on the hunt for a sales promotion and experiential agency to help boost sales and take-up of the catalogue.
LONDON – The Sci Fi channel has launched a multimedia promotion to support its new live action series, Flash Gordon.
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