ITV to restructure global business
Posted in: UncategorizedLONDON – ITV is to restructure its global business and is proposing to merge Granada International and Granada Ventures into a single operation.
LONDON – ITV is to restructure its global business and is proposing to merge Granada International and Granada Ventures into a single operation.
LONDON – Vauxhall is backing the launch of a Corsa-branded music festival with a social networking campaign targeting consumers in their 20s and 30s.
LONDON – Brand-owners will be able to advertise on Facebook’s SuperPoke, Funwall and Top Friends applications for the first time.
LONDON – GCap Media’s plans to sell off its DAB digital radio multiplex have been put on hold following its decision to engage in talks with suitor Global Radio.
AdLand goes to Miami … What does “dime” and “Sony” have in common?
LONDON – Profits at Havas have surged ahead 81% to €83m (£63.4m), as the group continues to circle UK marketing services group Aegis.
LONDON – Chime Communications has reported a rise in pre-tax profits of 25% to £13.8m for 2007, and said that it sees no slowdown in growth for 2008.
LONDON – FA Cup semi-finalists and Coca-Cola Championship promotion contender West Bromwich Albion is inviting offers to become the club’s new main sponsor from next season onwards.
LONDON – Marks & Spencer has overhauled its senior management line-up, resulting in the departure of marketing communications director, Jude Bridge.
LONDON – Gordon Brown is pushing for all TV and cinema ads for alcoholic drink brands to run with an end frame promoting responsible drinking, in a proposal that has prompted criticism from the drinks industry.
LONDON – Royal Mail has promoted group strategy director, Alex Smith, to the role of strategy and commercial director.
LONDON – Boots is drawing up a global promotional strategy intended to establish its No7 Protect & Perfect Beauty Serum as an internationally recognised brand.
LONDON – McDonald’s has launched an investigation following claims that at least one of its outlets has been distributing cut-price vouchers for Big Macs to school pupils.
LONDON – Marketers are being encouraged to target consumers via social networks by signing up to Jam, an initiative developed by digital agency i-level.
LONDON – Pizza Hut is to re-position itself away from fast food as part of rebranding plans for the end of this year.
SHANGHAI – Tang Wei, the actress famed for her debut role in Ang Lee’s controversial “Lust, Cautionâ€, has reportedly been banned by an increasingly watchful SARFT from mainland media – a decision which looks set to scupper her recent endorsement of Pond’s skin products.