CD and president Kelly Simmons of bubble, Philadelphia is sharpening her ad chops by promoting her own book, Standing Still. Released by Simon & Schuster, it’s about a mom who exchanges her life for her kidnapped daughter’s.
NEW YORK (AdAge.com) — The rapid explosion of digital video recorders in the U.S. has increased viewing habits of people aged 18-49 and pushed prime time from 8 p.m. into midnight, according to information delivered yesterday by Nielsen at its client meeting on audience measurement in Las Vegas.
It seems a new campaign for Australia’s Commonwealth Bank has the land of down under angry for two reasons.
For some brands, deep association with a celebrity isn’t enough. Air Jordans and Jordan, and Simmons and Phat Farm, only come around once in a … whenever.
For some brands, deep association with a celebrity isn’t enough. Air Jordans and Jordan, and Simmons and Phat Farm, only come around once in a … whenever.
AKP&D Message and Media is one of the most influential “brand strategy” firms in Chicago, and the nation. One of the firm’s partners, David Axelrod– described as Obama’s answer to Karl Rove and the most powerful political consultant not on a coast–heads up Obama’s campaign for President.
According to the LA Times:
The burly 52-year-old with the drooping mustache oversees ad creation and coordinates with the campaign’s pollsters. During preparation for debates, he plays Clinton.
Axelrod is a former political reporter, a native New Yorker and a University of Chicago alum. The article claims he can have a hard edge when it comes to politics.
“In this town, when he did Harold Washington, he could very much throw a punch back politically at Harold Washington’s opponents,” said Bill Daley, part of Chicago’s political first family and a longtime friend.
“There was a lot of tension, a lot of back-and-forth,” Daley said. “David was very good at negative commercials. But David understands that this campaign is not about that, and Barack Obama is not that candidate.”
It’s good to know that Axelrod has it in him to sling dirt. Not that I, or anyone else, is calling for that. But you never know when it might be needed.
To drive tourist cash to the US Virgin Islands, JWT Atlanta and RagingArtists produced a promotional music video for PrimalScream’s “Meant to Be.”
Want to photograph models like Daniella Sarahyba for a living? Go for it — just not for money — courtesy of Taco Bell and Sports Illustrated.
So Yahoo got all chummy with Greystripe, an ad-supported mobile game and apps purveyor. For two months they worked together to promote Yahoo oneSearch, a universal search tool for mobile.
The campaign was called “Be a better…” (handyman, explorer, etc) and you can check out some executions here.
(TrendHunter.com) Continuing its popular safe-sex campaign from last year, the City of New York has unveiled its 2008 safer sex awareness campaign. The official New York City condom has a different look and a sexy new slogan: New Yorkers are being encouraged to “Get Some” .
Street teams will be handing out the free…
Continuing its popular safe-sex campaign from last year, the City of New York has unveiled its 2008 safer sex awareness campaign. The official New York City condom has a different look and a sexy new slogan: New Yorkers are being encouraged to “Get Some” .
Street teams will be handing out the free…
LONDON – GCap Media has started making job cutbacks just days after unveiling its new strategy, with the closure of the marketing and PR departments at Gold Radio.
LVG, the UK’s largest driving instructor training group, has handed its media planning and buying account to MediaCom Edinburgh without a pitch.
Ugh. Anything to get guys to drool. Oh wait, that’s a good thing. We like to walk around with our jaw dropped to our knees and saliva drolling down our face like a Neanderthal who hasn’t seen his cave hottie for over a year.
CHICAGO (AdAge.com) — Wendy's International has named Paul Kershisnik interim chief marketing officer. Mr. Kershisnik, previously senior VP-marketing strategy and innovation, replaces Ian Rowden, who stepped down in December. Mr. Rowden has since taken over Saatchi & Saatchi's Asia-Pacific operation. Saatchi is one of Wendys' agencies.
Electronic Arts has some fun spoofing the eHarmony.com campaign in a collection of new spots promoting its Burnout Paradise driving game. See a bunch of the ads here, in which couples laugh about how they found compatibility largely through “T-boning†and “rear ending†each other (in the game). According to EA, “with furious online gameplay and the dimension of ‘mugshot swapping,’ this seamless open-world is fertile ground for meeting new people fast … real fast.†Dr. Neil Clark Warren would not approve.
—Posted by Tim Nudd
Is there anything Richard Branson doesn’t do? Apparently he’s now into health clubs with Virgin Active.
LONDON – Taylor Nelson Sofres has acquired Prospera Research, a syndicated services company for the finance sector in Sweden, for an undisclosed sum.
Following Vanessa Minnello, bootylicious Kim Kardasian is the new spokesbabe for Bongo Jeans.
LONDON – The BBC has appointed Stephanie Flanders, currently economics editor for ‘Newsnight’, to succeed Evan Davis as BBC economics editor.
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