SINGAPORE – MEC Interaction has added two new members to its Asia Pacific operation, appointing Radhikarani Sengupta as regional director, and Daniel Chan as senior account manager.
BANGKOK – JWT has won an integrated advertising assignment for Bumrungrad International Hospital without a pitch.
SINGAPORE – EastWest PR has hired APAC Health’s Michael Drury as associate director to spearhead its healthcare portfolio.
LONDON – SMG shares rose this morning as news broke that it has received four offers of between £60m and £70m for Virgin Radio, including a surprise bid from Malaysia’s largest media company.
Chief marketing officers have a shorter average tenure than NFL coaches. In fact, they barely get beyond two years before they are gone.
CHICAGO (AdAge.com) — Subway keeps trying to get off its diet of Jared, but it just can't quit him. Like him or hate him (love surely isn't an option), the seemingly ubiquitous sandwich-chain spokesman who lost 245 pounds on a diet of heroes is now notching his 10th year with the chain.
NEW YORK (AdAge.com) — During the three months the writers were on strike, media buyers and marketers talked about how this was the moment when the broadcast networks could change their traditional ways of doing business, starting with the 40-year-old ritual of putting on upfront presentations in mid-May. But just days after the strike ended, it was business as usual. Four out of the five broadcast networks last week said they will go ahead with plans for their presentations.
NEW YORK (AdAge.com) — JC Penney's new brand American Living, created by Polo Ralph Lauren's Global Brand Concepts division, will get a glitzy introduction on the Oscars and is promised to be the biggest marketing initiative in the company's history.
The trouble with making a living in marketing is that it can be pretty tough to conjure a meaningful existence during shadowy economic times like these. Yet, we all love what we do. We are creative, and we want to help people succeed. It is those two impulses that will give the marketing profession new relevance over the next decade as our culture dies and is reborn.
There are few barometers so reflective of modern life as TV advertising. It makes sense. Take the culture's most facile minds, challenge them to pry cash from an increasingly tapped-out audience, and what do you get? Commercials built on sadism, on derision, on one-upsmanship — in a word, "snide."
NEW YORK (Adage.com) — Increasingly, traditional ads by the weight-loss industry are being used to draw consumers online, where they can view commercials, read dieting blogs, and download weight-loss tools such as recipes and calorie-counters that track their progress.
NEW YORK (AdAge.com) — There's one man standing in Steve Ballmer's path to acquiring the most visited site on the internet: Rupert Murdoch. And it's hard to bet against someone who almost always gets what he wants.
CHICAGO (AdAge.com) — If a meal of heritage turkey breast, roasted root vegetables and organic milk sounds like dorm food, you must be a member of Generation Y. University grub has come a long way from sloppy Joes and french fries.
LOS ANGELES (AdAge.com) — Even though the writers have not yet voted on the proposed contract agreement that already has cleared the Writers Guild of America's board, network executives and newly returned writing staffs spent last week (and will spend every week thereafter) scrambling, hoping to save what's left of this year's scripted-TV season — and next year's.
WASHINGTON (AdAge.com) — Now that John McCain has gone from comeback kid to front-runner, it's easy to forget that he started out with a team of some of the biggest ad consultants in Republican politics — and that the team fell apart as those big shots left and the money started running out.
NEW YORK (AdAge.com) — People magazine is poised to pay Jennifer Lopez and Marc Anthony between $4 million and $6 million for exclusive U.S. rights to the first photos of their expected twins, people familiar with the negotiations said last week.
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