Feb
18
We Now Return to Our Regularly Scheduled Upfront Program
Posted in: UncategorizedNEW YORK (AdAge.com) — During the three months the writers were on strike, media buyers and marketers talked about how this was the moment when the broadcast networks could change their traditional ways of doing business, starting with the 40-year-old ritual of putting on upfront presentations in mid-May. But just days after the strike ended, it was business as usual. Four out of the five broadcast networks last week said they will go ahead with plans for their presentations.
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