Car Senses Alterness – Toyota Concept Knows If Your Eyes Are Open

(TrendHunter.com) While Detroit snoozes, Toyota is making sure you’re not snoozin’ while behind the wheel.

In May, in Japan, the Crown Hybrid will be introduced with a Pre-crash Safety System. A camera at the front of the car will monitor the drivers upper and lower eyelids to determine if the eyes are properly ope…

über Exclusive Travel – Amsterdam Airport Royal Center (GALLERY)

(TrendHunter.com) Here’s an instance where the name is absolutely justified. Amsterdam Airport’s new VIP Lounge, the Royal Center – is exclusive to Royalty, Ministers and state secretaries, diplomats, trade delegations and top directors in international business. It was opened by Queen Beatrix of the Netherlands.

T…

More Creatives Bolt TBWA’s New York Office

NEW YORK (AdAge.com) — That sucking sound you hear coming from Madison Avenue is what happens when the industry's most-awarded creative department runs out the door after the departure of its leader. Just days after former TBWA/Chiat/Day, New York, creative chief Gerry Graf started his new job at Publicis Groupe's Saatchi & Saatchi, four of his top staffers have left the Omnicom Group-owned agency.

Boycotting to Force Change – PETA Gets H & M to Change Wool

(TrendHunter.com) PETA scored a major victory against Australian sheep farmers when H & M banned Australian wool from their designs. The dispute arose of a practice called mulesing. This is removal of skin from the tail to prevent flies from laying eggs in the folds. A statement from H & M said they would start looki…

Boycotting to Force Change – PETA Gets H & M to Change Wool

PETA scored a major victory against Australian sheep farmers when H & M banned Australian wool from their designs. The dispute arose of a practice called mulesing. This is removal of skin from the tail to prevent flies from laying eggs in the folds. A statement from H & M said they would start looki…

Milan Fashion Week 2008 – Just Cavalli, Dolce & Gabbana, Missoni (GALLERY)

(TrendHunter.com) Dolce and Gabbana showed a darling plaid dress in Milan, while Just Cavalli took a tour of the sixties with luxe wide legged pants, seventies with love it fur, wide legs and totes color, and the eighties with shiny vinyl. Ponchos will be the must have for the Fall as every designer is showing their …

Urban Olfactory Installation – AIR Lets You Smell Helsinki, Budapest, Paris. (GALLERY)

(TrendHunter.com) This urban olfactory installation is by far one of the most phenomenal travel-related concepts I’ve seen.

Think for a second what Italy might smell like, or Bombay or Amsterdam. No, it’s not the smell of thin crust pizza, curry or pot. The smell of a city goes much beyond that, and it’s those uniq…

A Walking Rave – Music Light

(TrendHunter.com) We have already seen many audio accessories that flash and light-up with your music. The Music Light however, takes it one step further because sound can be visualized in a way no current product on the market can do. Instead of just flashing, you can see pulses of light move up and down the cords, …

Designer TV Spots – Matthew McConaughey for Dolce & Gabbana (VIDEO)

(TrendHunter.com) We have seen so many celebrities model for designers in print, it’s nothing new. Rare still are celebrities who act in TV spots for designers. Nicole Kidman did it for Chanel, and now Matthew McConaughey is sharing his chiseled body with the world in the latest Dolce and Gabbana campaign.

The hunk…

Designer TV Spots – Matthew McConaughey for Dolce & Gabbana

We have seen so many celebrities model for designers in print, it’s nothing new. Rare still are celebrities who act in TV spots for designers. Nicole Kidman did it for Chanel, and now Matthew McConaughey is sharing his chiseled body with the world in the latest Dolce and Gabbana campaign.

The hunk…

Bathtub Inspired Furniture – Badezimmer (GALLERY)

(TrendHunter.com) What an absolutely unique chair and table set! Designer David Olschewski describes his Badezimmer design as “A seating group evinces a puzzling character that invites the viewer to experience it sensually and reflect on its origins. The forms are based on a Plexiglas bathtub and shower tray ensemble…

Exclusive Runway Model Gloves – Ginta Siceva Gentility (GALLERY)

(TrendHunter.com) You have to check out these wild wooden gloves! Actually of two parts, the first is the suede glove with the second part being a hand carved chestnut bracelet. Also shown is an arm decoration made of wooden hand-curved highlights inspired by and Art Nouveau water drop. The third shows a luxurious an…

Burnett Picks Up Clearblue Easy Global Creative Account

BATAVIA, Ohio (AdAge.com) — The global Clearblue Easy creative account has moved to Publicis Groupe's Leo Burnett, Milan, Italy, as the joint venture behind the brand, which is 50% owned by Procter & Gamble Co., prepares to step up the pace in an already fast-growing home-diagnostics market.

Virtual Gifts Become Real Products – Mars Celebrate Application on Facebook

Facebook users know that you can give your friends virtual gifts, but for the first time, there are gifts that can be redeemed in real life for real products.

Mars Snackfood UK is the first marketer to use this product through an application called Celebrate. When users buy each other a virtual ca…

Starbucks Gets Pricier, Fancier – Brewed to Order Premium Blend

Starbucks thinks you should spend more on your cuppa. In Seattle they are testing a 12 oz up of “fresh-pressed” coffee at $2.50 each and calling it a premium product.

“The new Starbucks drink, made in a machine that brews each cup individually, may become part of Chief Executive Howard Schultz’s p…

New iPhone Ad – “The Great Thing” (VIDEO)

(TrendHunter.com) We’ve seen how viral Apple’s commercials get, so we thought we’d fill you in before everyone’s seen the latest. Plus, when this one gets spoofed, you’ll want to have the original to compare it to. The latest iPhone commercial is called “The Great Thing” and emphasizes how truly fantastic it is to be…

Decor As Art with Hidden Messages – James Hopkins (GALLERY)

(TrendHunter.com) British artist James Hopkins blurs the lines between decor and art with his furniture artworks. He carefully constructs installations with mundane everyday objects, transforming them into artwork installations with hidden messages.

The ‘Love Seat’ artwork for example is constructed from four differ…

New iPhone Ad – “The Great Thing”

We’ve seen how viral Apple’s commercials get, so we thought we’d fill you in before everyone’s seen the latest. Plus, when this one gets spoofed, you’ll want to have the original to compare it to. The latest iPhone commercial is called “The Great Thing” and emphasizes how truly fantastic it is to be…

World’s Largest Cylindrical Aquarium with Built-in Elevator – The Aquadom (VIDEO)

(TrendHunter.com) How cool is this, a giant cylindrical aquarium with a built-in elevator. According to wikipedia, the AquaDom in Berlin, Germany, is a 25 meter tall cylindrical acrylic glass aquarium with built-in transparent elevator. It is the largest acrylic glass cylinder in the world, with a diameter of over 11…

Gawker Has No Use for PR

Former PRWeek writer, Hamilton Nolan, now at Gawker, isn’t big on PR.

Here he is speaking directly to Richard Edleman, the man Ad Age named its 2007 PR Exec of the year:

Like I said, you’re a nice guy. But much of your work— Wal-Mart being the best example— is just objectionable on philosophical grounds, like a lot of things in the PR industry. If every multinational PR firm crumbled to pieces tomorrow, the world would be a slightly better place. Just my opinion!

The backstory is Gawker received a tip from “a high level advertising and marketing executive” accusing an Edelman trainer of encouraging staff to lie on the client’s behalf.

The following is given as evidence by Gawker, although it’s hard to say how credible it is, not knowing the source. The trainer allegedly said:

“Sometimes, you just have to stand up there and lie. Make the audience or the reporter believe that everything is ok. How many times have you heard a CEO stand up and say “No, I’m not leaving the company” and then – days later – he’s gone. Reporters understand that you “had” to do it and they won’t hold it against you in your next job when you deal with them again.”

Edelman asked Gawker to delete the incriminating post.

Gawker refused.