Hasta La Creative!

Former PRWeek writer, Hamilton Nolan, now at Gawker, isn’t big on PR.

Here he is speaking directly to Richard Edleman, the man Ad Age named its 2007 PR Exec of the year:

Like I said, you’re a nice guy. But much of your work— Wal-Mart being the best example— is just objectionable on philosophical grounds, like a lot of things in the PR industry. If every multinational PR firm crumbled to pieces tomorrow, the world would be a slightly better place. Just my opinion!

The backstory is Gawker received a tip from “a high level advertising and marketing executive” accusing an Edelman trainer of encouraging staff to lie on the client’s behalf.

The following is given as evidence by Gawker, although it’s hard to say how credible it is, not knowing the source. The trainer allegedly said:

“Sometimes, you just have to stand up there and lie. Make the audience or the reporter believe that everything is ok. How many times have you heard a CEO stand up and say “No, I’m not leaving the company” and then – days later – he’s gone. Reporters understand that you “had” to do it and they won’t hold it against you in your next job when you deal with them again.”

Edelman asked Gawker to delete the incriminating post.

Gawker refused.