Hasta La Creative!

Judging from the results of this week’s Adweek.com poll, few in adland have much respect for GoDaddy. It’s a solid No. 1 choice for the advertiser most likely to toss a turd in the punchbowl with a terrible Super Bowl commercial. Predictably, the general public has higher expectations for the creative stylings of GoDaddy CEO Bob Parsons. When ComScore asked consumers which advertisers they are most looking forward to seeing, Coke and Pepsi tied for the top two slots, followed by Victoria’s Secret. Coming in fourth? GoDaddy—hotly anticipated by a solid 16 percent of respondents.

—Posted by Brian Morrissey

If you thought Don’t Wake Daddy was about as disturbing as board games could get, think again. This list of controversial board games will probably make you cry. Some of them don’t even make sense. How fun can something called Serial Killer really be? Likewise, what’s the appeal of Public Assistance or Capital Punishment? And let’s not even go near Juden Raus (translation: Jews Out), an icky propaganda piece from Nazi Germany. The game shown here, Frischfleisch, which translates to Fresh Meat, asks players to “take control of a group of humans stranded on a deserted island” and “stay alive long enough to enjoy the rescue, whether that be through the consumption of fruit, animals or other humans.” That particular game has been put on ice, but of course questionable board game ideas still see the light of day. For example: Don’t Drop the Soap.

—Posted by David Kiefaber

LONDON – JumpTap, the mobile search and advertising company, has appointed Evan Krauss as global senior vice president of advertising sales and business development.

LONDON – Microsoft has launched a $44.6bn bid to buy online rival Yahoo!, in what would be the biggest acquisition in the sector’s history.

LONDON – 180 Amsterdam has appointed digital creative Martin Cedergren from AKQA as creative director, cementing its commitment to building a multi-disciplinary creative team.

LONDON – The BBC has acquired the rights to a political talent show to find young potentials with a head for politics, which could feature former Conservative Party heavy weight Michael Portillo in the Simon Cowell role.

This campaign for Pondicherry Tourism on the 15th International Yoga Festival was released in December 2007 as a build up to the International Yoga Festival, held in the first week of january, every year. The campaign ran across South Indian cities and also in international media. Media: Print, Ambient, Outdoor, TV & Cinema Halls. Inside are the print executions and a link to the TV commercial. After looking at these images I feel stiff as a board, and that’s saying a lot since I can still put one leg behind my head – can you?

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LONDON – Tea brand Tetley has launched a six-month on-pack activities promotion to drive sales and build customer loyalty.

LONDON – PZ Cussons is bidding to attract lapsed buyers to washing-up liquid brand Morning Fresh with a prize draw for a Royal Worcester platinum dinner set.

LONDON – UK beauty care company Accantia hopes to boost its skincare brand Simple and its successful Daily Radiance range with a £500,000 marketing push involving sampling, online promotions and a partnership with a popular print publication.