Hasta La Creative!

Philips recently launched Aurea; a new advanced TV that uses light to enhance the action on screen. They say that the result is a more immersive and emotional television viewing experience – I’ve never had the chance to see one of these flashy tellies in action though. Philips and Tribal DDB set out to create a site that demonstrated the ‘Aurea effect’ for people like me – and they wanted to make sure it worked as well as the TV, so they pulled out all the stops and created an original film by Won Kar-Wai, used sexy photography by Vincent Peters, and an original score by key members of the London Symphony Orchestra. Inside you can watch a three minute viedo on the making of all this pretty.

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