(TrendHunter.com) Having a pet whale is something that seems a bit odd, kind of like having a pet giraffe. But the possibility to actually claim having a pet whale is just around the corner. Having a look at mypetwhale.com puts the idea into perspective.
It’s a niche social networking site for those in the whale …
(TrendHunter.com) Despite the all-American image, Hannah Montana’s popularity is dominating the charts of Fandango, the online ticket seller.
The 3D movie, called Hannah Montana 3D, is Fandango’s top advance seller for February opening and it’s already Fandango’s fifth biggest advance seller. That makes it the top-…
Despite the all-American image, Hannah Montana’s popularity is dominating the charts of Fandango, the online ticket seller.
The 3D movie, called Hannah Montana 3D, is Fandango’s top advance seller for February opening and it’s already Fandango’s fifth biggest advance seller. That makes it the top-…
LONDON – Luxury brand Jimmy Choo, best known for its designer shoes, has set its sights on becoming a global luxury brand and has appointed a creative agency.
LONDON – Wax Communications managing partner Roger Marriott has left the agency only four months after the merger between his former agency Dynamo and Catalyst.
(TrendHunter.com) Givenchy seemed to show the greatest variety of styles and fabrics of all the collections showcased during the high end Couture Fashion Week in Paris.
From sheers to metallics to shiny black, Riccardo Tisci, the designer behind the label, proved he could do it all. There was a modern outlook to all…
LONDON – InBev-owned Australian beer brand XXXX is to increase its spend on below-the-line marketing after deciding not to renew its sponsorship of the Rugby Football League in the UK.
The lure of Twitter is admittedly difficult to explain. It still carries the stigma that it merely enables people to broadcast that they’re eating a cheeseburger. But the real-time nature of the tool was on display during the Super Bowl on Sunday night. Forrester Research analyst Jeremiah Owyang set up a Twitter account to accumulate ad reviews based on Twitter’s feedback mechanism. It’s hardly scientific—only 237 people participated—but it appears that Coke’s balloon ad was the most popular, while CareerBuilder and SalesGenie did not fare so well. Those really into the data can plow through all 2,600 messages about the ads.
—Posted by Brian Morrissey
LONDON – Reebok is to leverage its sponsorship of rising boxing star Amir Khan through an online 3D film showcasing his hand speed and power.
LONDON – DHC UK, the direct sales organic skincare brand from Japan, is to start a six-month experiential and sampling campaign from the middle of the month.
(TrendHunter.com) Research inspired by Seinfeld has proven that double dipping is indeed wrong or as they said on the show, “That’s like putting your whole mouth right in the dip!”
University students examined the spreading of germs using double dipping and discovered that up to 10,000 bacteria were transferred fro…
NEW YORK (AdAge.com) — Ad Age ad critic Bob Garfield disliked so many commercials in this year's Super Bowl that his report about them makes up his full seven-minute postgame video show. Looking beyond just creative quality or selling effectiveness, Garfield asks larger cultural questions about the TV spots. For instance, is it acceptable to use ad imagery likely to scare young children as Audi and CareerBuilder.com did in this year's Bowl? Is it right to turn cause marketing for AIDS or cancer cures into a hard sell for Dell or McDonald's products? Was the Victoria's Secret spot aimed at anything other than young males' fantasies? Was it appropriate for Pepsi to pitch its Diet Pepsi Max as if it were a drug rather than a soft drink? And was the joke that ended the Bridgestone tire commercial grounded in homophobia?
LONDON – The Office of Fair Trading is launching a month-long campaign to raise awareness of mass-marketed scams, which are delivered by direct marketing via post, email, text, phone and internet.
The Department of Education in South Carolina has inked a deal to place 11-inch-wide strips of advertising above the windows inside school buses (for a price of $2,100 per month per bus). Those ads will probably be less harmful than the guns and knives some kids have been known to carry to class. Probably less harmful than most bagged lunches, in fact. But why stop with ads inside the vehicles? I say, plaster messages above the windows on the outside of buses, incorporating the kids into the ads via cartoon talk balloons. That could yield some potentially intriguing and ironic results. The riders on the driver’s side could demand Skittles, Happy Meals or iPods, while their classmates across the aisle would lament that a mind is a terrible thing to waste.
—Posted by David Gianatasio
(TrendHunter.com) Now you don’t need to be in jail to eat like your in Sing Sing jail. This very sturdy (would you expect less?) and shatter-proof tray means you can know enjoy eating like a prisoner in the comfort of your own home.
Prison aside, it’s actually very practical and even dishwasher proof!
I found out about the AdAge Power150 which ranks the top marketing blogs worldwide (English language though) in January and annoyed that Bannerblog wasn’t listed. After a quick email we are nowon the list but at a dismal rank of 165. Which I’m told is down 107 from the day before? Our stocks going terrible too 🙂
The top blogs are an interesting mix with Seth Godin’s blog taking top spot. Which is what you’d expect from a celebrity with a book publishing career. I have two of his books myself.
LONDON – The deadline for submissions to the Clear Channel Outdoor Awards, in association with Media Week, has been extended until 8 February.
Adrants has acomplete list of Superbowl ads on Youtube with their patented form of commentary.
I liked this ad from Pepsi. The lack of audio would have at least got peopel’s attention thinking their TV was broken.
Advertising Agency: TBWA Praha, Czech Republic
Creative Director: Petr Bucha
Art Director: Charles Salmon
Copywriter: Jérémie Pouchin
Photographer: Aurélien Meunier
Published: October 2007
That bastion of scientific accuracy otherwise known as the USA Today Super Bowl Ad Meter has crowned Budweiser’s Clydesdale Dalmatian commercial the highest scoring ad.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
