GCap abandons regional Xfm and digital-only brands

LONDON – GCap Media chief executive Fru Hazlitt has unveiled plans to dispose of the three non-London Xfm stations, close digital-only stations TheJazz and Planet Rock, and sell GCap’s shareholding in the Digital One DAB multiplex.

Yahoo! eyes up merger talks with AOL

LONDON – Yahoo! is exploring the possibility of a merger with AOL in a bid to thwart Microsoft’s $44.6bn (£23bn) bid for the company.

M&M: Crispy

M&M: Crispy

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: James McGrath
Creative Directors: Emma Hill, Cameron Hoelter
Art Directors: Gus Johnston, Russel Fox
Copywriters: Paul Reardon, Ant White
Agency Producer: Robin Bowles
Account Managers: Ricci Meldrum, Sarah Galbraith

M&M: Green

M&M: Green

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: James McGrath
Creative Directors: Emma Hill, Cameron Hoelter
Art Directors: Gus Johnston, Russel Fox
Copywriters: Paul Reardon, Ant White
Agency Producer: Robin Bowles
Account Managers: Ricci Meldrum, Sarah Galbraith

M&M: Yellow

M&M: Yellow

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: James McGrath
Creative Directors: Emma Hill, Cameron Hoelter
Art Directors: Gus Johnston, Russel Fox
Copywriters: Paul Reardon, Ant White
Agency Producer: Robin Bowles
Account Managers: Ricci Meldrum, Sarah Galbraith

M&M: Blue

M&M: Blue

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: James McGrath
Creative Directors: Emma Hill, Cameron Hoelter
Art Directors: Gus Johnston, Russel Fox
Copywriters: Paul Reardon, Ant White
Agency Producer: Robin Bowles
Account Managers: Ricci Meldrum, Sarah Galbraith

M&M: Red

M&M: Red

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: James McGrath
Creative Directors: Emma Hill, Cameron Hoelter
Art Directors: Gus Johnston, Russel Fox
Copywriters: Paul Reardon, Ant White
Agency Producer: Robin Bowles
Account Managers: Ricci Meldrum, Sarah Galbraith

Morrisons to sue OFT over milk price-fixing claims

LONDON – Morrisons is to sue the Office of Fair Trading after the competition watchdog named the company in its ongoing investigation into an alleged milk price-fixing cartel among the UK’s big four supermarkets.

Setanta targeted in £1bn-plus bidding war

LONDON – Setanta Sports could be the subject of a £1bn-plus bidding war after a European rival made an unsolicited offer for the Premiership football broadcaster, which is expected to spark serious interest from ESPN, BT, ITV and Virgin Media.

Skoda appoints Hazelwood as brand director

LONDON – Skoda UK has appointed Robert Hazelwood, director of Volkswagen Commercial Vehicles, as its brand director.

Bic: Razor

Bic: Razor

Not just pens.

Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director: Vincent Raffray
Copywriter: Fionn Geaney
Art Director: Diya Ajit
Illustrator: Satwik Saraswati
Published: February 2008

Bic: Kayak

Bic: Kayak

Not just pens.

Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director: Vincent Raffray
Copywriter: Fionn Geaney
Art Director: Diya Ajit
Illustrator: Satwik Saraswati
Published: February 2008

Bic: Surfboard

Bic: Surfboard

Not just pens.

Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director: Vincent Raffray
Copywriter: Fionn Geaney
Art Director: Diya Ajit
Illustrator: Satwik Saraswati
Published: February 2008

Bic: Lighter

Bic: Lighter

Not just pens.

Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director: Vincent Raffray
Copywriter: Fionn Geaney
Art Director: Diya Ajit
Illustrator: Satwik Saraswati
Published: February 2008

Luxury going mainstream

The luxury marketplace used to target around 5% of consumers, but as brands realised that money was being left on the table, there was a deliberate softening of the definition of the luxury consumer. By various estimates, ‘new luxury’ (also known as mass luxury) incorporated between 40% to 60% of all consumers. One of the […]

Lexus – Missing h

taken from Everything’s Better With Brentter: Lexus – Missing h

So Lexus just released this spot promoting their new hybrid line of automobiles. In it they try to show us what a typical day would be like if all of a sudden a letter in the alphabet (you guessed it: the “H”) were to all of a sudden go missing. This was a product of Team One (LA) and I have to admit that I liked this spot, but that’s just because I think I might have some sort of psychological disorder that makes me like 90% of all Lexus ads…..no matter how “off” they might be in concept (I’m still waiting to get the test results from the doc. though, so we’ll just have to wait and see on whether this is treatable).
………..

read more

ArtVertising II – ‘HUGO Create’ Contest (VIDEO)

(TrendHunter.com) In what looks like a new trend in marketing, where brands use artistic contests and competitions to build buzz and hype products, HUGO Fragrances is launching a new creative challenge, HUGO Create. The entry period is (February 5 – March 5, 2008) and the winners will be announced on April 1, 2008.

…

ArtVertising II – ‘HUGO Create’ Contest

In what looks like a new trend in marketing, where brands use artistic contests and competitions to build buzz and hype products, HUGO Fragrances is launching a new creative challenge, HUGO Create. The entry period is (February 5 – March 5, 2008) and the winners will be announced on April 1, 2008.

…

Links for 2008-02-10 [del.icio.us]

Conservative Talk Radio Won’t Lose Its Bluster


NEW YORK (AdAge.com) — Despite the efforts of the right-wing radio's heaviest hitters, John McCain walked out of Super Tuesday with a clear lead. Not even top-rated talker Rush Limbaugh could bring down the Maverick, a man Mr. Limbaugh accused of stabbing "his own party in the back."