LONDON – Factory Media, the action sports publisher, has acquired two new websites and appointed its first head of digital sales as the company continues to grow.
LONDON – Illustrated book specialists The Folio Society has briefed direct agency Entire to handle a customer acquisition programme that will tie up with the Sunday Times Fine Books brand.
LONDON – Businesses are failing to maximise their multichannel strategies because of uneven levels of customer service and frustration experienced by people using automated call centres, according to a report commissioned by BT.
LONDON – Major mobile phone operators have formed a working group to standardize the measurement of mobile advertising effectiveness.
LONDON – ‘Neighbours’ move to Five has had a mixed start after the Aussie soap drew in just 1m viewers during its lunchtime slot, around 1m fewer than the show averaged on its old home BBC One, according to unofficial overnight figures.
YES – FRASER NEILSON, DIRECTOR, ALL RESPONSE MEDIA
LONDON – AOL has made at least 20 staff redundant across its UK operation, including research chief Chad Wollen.
LONDON – Viacom-owned children’s broadcaster Nickelodeon UK has appointed Kiaran Saunders as its new vice-president, commercial director.
Wear Australia.
Bonds Chesty turned 70 this Australia Day. The Campaign Palace, Sydney set out to remind people of its iconic status as Australia’s unofficial national uniform and get them to buy and don a Chesty for Australia Day. Bonds also donated money to the Surf Life Savers.
Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Georgia Arnott
Designer: Thom Davy
Creative: Jon Burden
Photographer: Neil Massey
Photographers Assistant: Lisa Lovick
Team Leader: Sasha Firth
Account Manager: Pam Lloyd
Wear Australia.
Bonds Chesty turned 70 this Australia Day. The Campaign Palace, Sydney set out to remind people of its iconic status as Australia’s unofficial national uniform and get them to buy and don a Chesty for Australia Day. Bonds also donated money to the Surf Life Savers.
Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Georgia Arnott
Designer: Thom Davy
Creative: Jon Burden
Photographer: Neil Massey
Photographers Assistant: Lisa Lovick
Team Leader: Sasha Firth
Account Manager: Pam Lloyd
Wear Australia.
Bonds Chesty turned 70 this Australia Day. The Campaign Palace, Sydney set out to remind people of its iconic status as Australia’s unofficial national uniform and get them to buy and don a Chesty for Australia Day. Bonds also donated money to the Surf Life Savers.
Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Georgia Arnott
Designer: Thom Davy
Creative: Jon Burden
Photographer: Neil Massey
Photographers Assistant: Lisa Lovick
Team Leader: Sasha Firth
Account Manager: Pam Lloyd
LONDON – Coca-Cola and Pepsi are to go head to head in the UK sports-drink market this year with rival promotional strategies focusing on their respective Powerade and Gatorade brands.
LONDON – Young’s Seafood has attacked the Food Standards Agency’s (FSA) decision to review its recommendation that consumers should eat at least two portions of fish a week.
BARCELONA – Nokia, Motorola, Sony Ericsson and Samsung are hinging their global promotional strategies on a fresh generation of mobile handsets designed to compete with Apple’s iPhone.
LONDON – British Airways is set to consolidate its global digital and direct marketing accounts into a single agency.
LONDON – Asda has hired Avenue A | Razorfish to oversee a multimillion-pound relaunch of its website.
LONDON – Tesco is offering unknown food brands the opportunity to gain listings in store through a Dragons’ Den-style reality-TV show called Breaking in to Tesco.
LONDON – Online giant Yahoo, already facing a period of uncertainty after its rejection of Microsoft’s £22.4bn takeover, has lost its top UK search executive, Richard Firminger.
Advertising Agency: Grey, Beijing, China
Executive Creative Director: Chee Guan Yue
Creative Directors: Chee Guan Yue, Adrian Zhu
Art Directors: Zhi Guo Zhou, Bin Bin Zhang, Gang Zhao
Copywriter: Zhi Guo Zhou
Retouchers: Bin Bin Zhang, Zhi Guo Zhou
Via: I believe in adv
Advertising Agency: Grey, Beijing, China
Executive Creative Director: Chee Guan Yue
Creative Directors: Chee Guan Yue, Adrian Zhu
Art Directors: Zhi Guo Zhou, Bin Bin Zhang, Gang Zhao
Copywriter: Zhi Guo Zhou
Retouchers: Bin Bin Zhang, Zhi Guo Zhou
Via: I believe in adv
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