(TrendHunter.com) Exactly how much of an impact are you leaving on the environment? Experts will tell you that everything you do, from the clothes you wear, the food you eat, and how you get to work in the morning, have an impact on the planet because of carbon emissions. Find out your carbon footprint by taking the …
The Association of Independent Commercial Producers, AICP, is holding the 2008 call for entries. The Show debuts on June 3rd at The Museum of Modern Art in New York, under the aegis of Show Chairman Robert Fernandez, CEO/partner of Moxie Pictures. For the first time in its 17-year history, the Show has two entry deadlines: February 15th (for work airing February 5, 2007 – February 3, 2008), and February 29th for work airing February 4, 2008 – February 24, 2008). The conversations campaign was created by students at VCU Brandcenter. There’s still time to enter. The AICP’s site has an archive of past winners. It’s a great resource for ads and a nice place to kill some time.
To promote what it calls its “iconic baby lotion,” Johnson launched Touching Bond to encourage moms to get touchier with their babies. Glean advice on making “your touch more touching,” massaging your baby, and capturing its giggle.
Here’s an unlikely combination.
Right now if you buy flowers from FTD.com, you could get free software from Download.com. This is part of a Valentine’s Day promotion to wise geeks up to the aphrodisiac merits of floral sharing.
(TrendHunter.com) Perfect for those obsessed about their dishs being spotless while conserving water. EULO is a sink that performs instant grey water recycling for reuse whilst washing dishes; providing constant rinsing without the water waste. It features three levels of inbuilt filtration; a primary particle strai…
(TrendHunter.com) By the end of this year, you can live out your dream and become an American Idol during your visit to Walt Disney World! Well, sort of. The actual television show isn’t going anywhere. Disney has come to an agreement with Fox TV to put their own version of the popular show in a sound stage at Disne…
(TrendHunter.com) It seems most ads nowadays are using a provocative sexual style to grab the attention. But do ads really need to employ such tactics so often? Jawbone, a stylish military-grade noise eliminating bluetooth headset, certainly didnt need that. It was awarded the highest rating ever for a bluetooth set…
LONDON – News Group Newspapers (NGN) has appointed the former director at Associated’s Northcliffe digital division to head up its own digital sales division.
In time for Valentine’s Day, British sex shop Ann Summers has released this NSFW commercial created by Nitro in London. According to the press release: “Casting the three gorgeous models with dream torsos was intense. Exhausted after multiple castings to find three perfect women, Bang MD and executive producer Jeremy McWilliams said, ‘It was long and hard but worth the effort.’ †Via Adland.
—Posted by Tim Nudd
DETROIT (AdAge.com) — Blame Millard Fillmore for the departure of Kia's president and top marketing executive.
“Wearable Video Vest Launched.” Such a statement must surely portend the arrival of the Biblical “end times.” Nothing in the press release disabused me of that belief. It begins: “Video Vest provides progressive marketing professionals a technology to WEAR clothing that plays full motion video with stereo sound any place they want to capture attention.†If you wear a TV in public, yes, you’ll probably get a few looks from passersby. (And why the all-caps on “WEARâ€? Come to think of it, why emphasize that the vest is “wearable†at all? If you can’t wear it, it’s not much of a vest, whatever its other bells and whistles.) The missive continues: “Companies such as Comcast, Seminole Hardrock, Westgate Resorts, Corning Data, Golden Palace and other clientele rent or lease Video Vests for use at tradeshows or for street campaigns.†I must remember never to seek employment at those firms. Finally: “The company is currently developing new technologies and product lines to expand the Wearable Video concept.†Video hats? Video pants? I’m taping iPhones to my chinos to get ahead of the curve.
—Posted by David Gianatasio
First there were the River City Vagina Bagels of Ought-Seven. Now, just in time for V-Day, The Vagina Monologues has sparked another intriguing ad, one that’s apparently got the Seattle Times’s granny panties in a bunch. The ad was created by the National Council of Jewish Women’s Seattle office, which is co-sponsoring performances of Eve Ensler’s episodic play aimed at empowering women. But the Seattle Times reportedly refused to run the ad unless the vagina-heart artwork was altered — which the sponsors declined to do. As Rabbi Yohanna Kinberg points out in the Seattle Weekly’s coverage, the ad has been hanging as a poster in several area synagogues. I don’t want to tell the Seattle Times how to do its job, but when your ad policy is stricter than a house of worship’s, it might be time for a reality check. Via Romenesko.
—Posted by David Griner
LONDON – News Group Newspapers, the publisher of The Sun and News of the World, has appointed Martin Corke as its head of digital sales.
LONDON – Yahoo! has acquired Maven Networks, the online video platform, for $160m (£82m) as part of a plan to expand the consumer video and advertiser experience capabilities on its main website and network of publishers.
LONDON – Omnicom has increased its fourth quarter post-tax profits by 13.2% to $313.9m (£160.1m), giving it record annual profits of $975.7m last year.
MySpace did launch its own game portal after all (told you so). Unlike, say, Kongregate or Yahoo Games, MySpace lets users to embed games elsewhere (your MySpace profile or a blog; see Line Rider below it turns out, you can embed the game, but it’s not playable outside the MySpace domain, so profiles only). The game I played was preceded by a pre-roll, but we will probably see advergames there pretty soon.
And Valleywag believes Electronic Arts is eyeing the social games space, too: “Former EA Los Angeles general manager Neil Young is in charge of a “stealth division” believed to be EA Blueprint, which will develop and publish games to social networks.”
What a thriller it would be if Michael Jackson took part in the retro revival phenomenon like celebs like MC Hammer, Tina Turner and his sister Janet have. Apparently, he’s got his comeback wardrobe picked out, he just hasn’t decided on a date. Maybe he should ask for Janet’s Feedback?
The latest T…
(TrendHunter.com) What a thriller it would be if Michael Jackson took part in the retro revival phenomenon like celebs like MC Hammer, Tina Turner and his sister Janet have. Apparently, he’s got his comeback wardrobe picked out, he just hasn’t decided on a date. Maybe he should ask for Janet’s Feedback?
The latest T…
LONDON – Orange and T-Mobile are launching a six-month trial in London of a mobile TV broadcast service, with up to 24 channels on offer, in the second half of this year, using new technology that provides high-resolution pictures.
On Friday, GM launched its corporate history wiki, “Generations of GM,” on GMNext.com. The Generations wiki lets people contribute first-person experiences relating to the company’s centennial. The company says the wiki can include anything from “A story about a summer job in an assembly plant to pictures of a first car to favorite experiences with GM products.” The company expects contributors to be employees, retirees, dealers and customers.
[vi Media Post]
[UPDATE] General Motors Corp. reported a $38.7 billion loss for 2007 on Tuesday, the largest annual loss ever for an automotive company. Perhaps, some employees, retirees, dealers and customers will have something to say about that on the wiki.
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