Hasta La Creative!

Put something better in your mouth.

Advertising School: Miami Ad School, Sao Paulo, Brazil
Art Director: Pedro Henrique Fernandes
Copywriter: Luciana Elaiuy

NEW YORK (AdAge.com) — Anheuser-Busch has long been both the Super Bowl's exclusive beer sponsor as well as its biggest single advertising buyer. For well over a decade, it has annually purchased from seven to 10 ads in a TV venue where single 30-second spots sell for millions. In this seven-minute video interview taped at Ad Age in the days leading up to this year's Super Bowl, A-B's VP for global industry and creative development, Bob Lachky, candidly discusses the mistakes, triumphs, most difficult decisions and his favorite ads from many Super Bowls past.

As many of you have surely noticed, there is a new word floating around Starbucks. Ever since the New Year, the word “Skinny” has been used to market a line of lower calorie drinks.

Starbucks, still on top of the game when it comes to the innovation of coffee and customer experience, may be onto so…

When the most recent Rolling Stones compilation of hits is released as double CD, it will have a shocking effect on the existence of the Swedish company JakeBox, which developed the new innovative CD/DVD packaging with the same name.

The JakeBox is made of 100% paperboard with an ingenious folding …

Looking to explore the realms of fashion beyond the mainstream brands?

Hidden Wardrobe is an online retailer that sources new brands and designers that are up-and-coming in the creative British fashion circuit. It is a retail service that provides an outlet for new talent to sell their wares. And …

(TrendHunter.com) The French fashion house of Christian Dior represents haute couture at its finest.

The current head of Dior’s design, John Galliano, designs amazing fashions that are always guaranteed to create a buzz.

This year it appears he was influenced by honeybees, from the hats to the colors. Couture Wee…

As I recently viewed a new M-B commercial, I was reminded of this one that debuted about a year ago. I kind of liked this one better… so, I’ll discuss this SL History one I call “Timeless”.

This :60 spot featuring the convertible SL models over the decades successfully does more to celebrate the brand, position Mercedes-Benz as a premier, ritzy icon through the last half century than it does actually “Introducing the 5th Generation SL”. No matter…it works for me. I think most of us who dream of buying or leasing one of these 4-wheeled icons are actually purchasing the brand — both its history and its present.

Although I don’t think the execution of such an idea is all that challenging, I do think it was done well. The ad’s music is aspirational and not offensive to anyone… as it takes us for a ride from one decade to the next (in each of the 5 generation SL convertibles). We re-visit the people, the trends, the fashion (or lack there of), as we witness the timeless elegance of the M-B SL Convertible. The lines and balance of this car (regardless of which generation) never seem outdated — even today.

The car, the icon, and this ad make me agree with the partially tweaked tagline for Mercedes-Benz, “Timeless. Unlike any other.” Timeless, indeed.

Technorati Tags: mercedes, sl, tagline, commercial, beyond madison avenue

(TrendHunter.com) Ready for a tealushious experience? If you ever find yourself in a toss up as to whether you’d rather go for afternoon high tea or hit up happy hour at your local watering hole, you’ll rejoice in knowing there are now hip establishments that quench both desires!

The High Tea Lounge at the Loft …

CHICAGO (AdAge.com) — A lot of marketers look to cut spending during rocky economic times. But not Kraft Foods and Kellogg Co., which told analysts today they will boost their ad outlays despite drops in net income.

(TrendHunter.com) Neo-soul music artist Erykah Badu, known for her headwraps, is to make a comeback with the release of three new albums this year. The first one is the anticipated “New Amerykah” which will be released this February 26.

“I named this album ‘Nu Amerykah’ because I’m dealing with whatever is to come…