Hasta La Creative!

NEW YORK (AdAge.com) — Anheuser-Busch has long been both the Super Bowl's exclusive beer sponsor as well as its biggest single advertising buyer. For well over a decade, it has annually purchased from seven to 10 ads in a TV venue where single 30-second spots sell for millions. In this seven-minute video interview taped at Ad Age in the days leading up to this year's Super Bowl, A-B's VP for global industry and creative development, Bob Lachky, candidly discusses the mistakes, triumphs, most difficult decisions and his favorite ads from many Super Bowls past.