(TrendHunter.com) Are you sitting in front of the computer all day? You forgot how fresh air, nature and sunlight feels? If this is the case, close the browser, switch off the computer, and go out for a walk while the sun is out. If you can’t do that, we advise you to get the Sensory lamp, designed by Sara Rossbach…
(TrendHunter.com) Here’s another face/product mashup. Go from fab to funky without leaving your computer. Revolutioneyes is part of the ineyewear.com website where you can experiment with different size and shapes of eyewear. The site has a wide variety of glasses from the top names in eyewear, including Oakley, Bvu…
(TrendHunter.com) The metallic menswear theme is hot off the European catwalks. From Paris fashion week comes Maison Martin Margiela’s 20th anniversary show highlighting his fall-winter 08/09 collection. This much sought after Belgian designer, who interestingly chooses to stay out of the public eye, has celebrated h…
(TrendHunter.com) Perfumes give us a personal touch and represent us in the way we would like the world to see us. From vanilla scents to more intriguing or fresh scents, the world of perfumes complete our existence.
Some people, myself included, collect the most interesting and beautiful perfume bottles. Some of th…
CHICAGO (AdAge.com) — McDonald's Corp. released its fourth-quarter results today, reporting an impressive 3.3% increase in U.S. same-store sales for the quarter. The company noted a 2% drop in December sales from the year-ago month, however, and projected only a 1.5% increase for January. Company shares fell 6%, closing at $51.07, on the news.
A while ago I posted about those yummy customizable M&Ms you could order and surprize friends or business relations with. But in the light of ‘healthy futures’ and ‘powerful messages’, what can be more fun than creating your own energy bar and have a custom name printed on the wrapper? I mean, the message is pretty clear: chocolate is for wussies and sweethearts. Energy bars are so much more of a statement than practically anything you’ve ever been able to customize. And it really shows you either have a powerful product to promote while you wish a good physical condition to your target audience by bringing them something they can use.
There’s not much more to add. Start creating your own bars, and send out a message that makes sense!
Visit YouBars
Thanks, Dave
(TrendHunter.com) A Chinese gardener has focused his obsessive behavior on growing calabash, a vine whose fruit can be eaten or dried out and used as a container. Sounds like a perfectly normal endeavor until you learn that Mr. Zha has spent 6 years and $830,000 on perfecting his hobby. These are no ordinary calabash…
NEW YORK (AdAge.com) — It looks like Wendy's may be changing more than its hairstyle. The fast feeder's franchisees have been asking for new product-centric ads for nearly a year, and today the chain caved, shifting more creative duties on its $435 million account from Publicis Groupe's Saatchi & Saatchi to MDC Partners' Kirshenbaum Bond & Partners.
(TrendHunter.com) You know when a brand has really made it when they are featured as a Google logo. And those using the site today will see that it is made from Lego bricks, in honour of the Lego Brick’s 50th Birthday. Yes today’s bricks still fit those from 1958.
It is indeed testament to how iconic lego has become…
I remember that whenever I had to do some ‘casual seeding’ for a promo video for an agency, I had a document with all the usernames and passwords of the sites I would dump the file to. It would take me up to a day to drill down that list, surf to the site and log in, upload the video, wait for the encoding and then bookmark the url of the clip to track the number of views afterwards. I know seeding promotonial clips has taken a downfall a bit, since not all communities are that keen on ‘being abused’ by ‘yet another agency that wants to score’ with a clip in the hopes it goes viral. So. Here is a solution that can make some people very pissed, but at the same time would come in very handy for an agency to start the seeding and save a lot of time.
In comes Hey!Spread…
First thing to do the ‘undercover work’ is to have some sleeping accounts. Just go to the sites listed below and register for an account. You better start making those on beforehand, even when you don’t have a clip to seed. You can put some ‘general’ funny clips on the account and pretend to be a regular user. It’s good to have a history on a site. The longer the better. It’s good to have some activity on that account as well, it will add up to your credibility. Write down all the usernames and passwords and then head over to the Hey!Spread website.
With a simple login, you get access to their service, name your movie, tag it and start the uploading. Hey!Spread will upload your movie to:
All the links above go directly to the registration page of the sites, so in case you don’t have a username/password on that site yet, you don’t have to look for the signup page.
Hey!Spread also allows you to add a watermark to the video file, in case you want to brand it for an official release or something. As soon as you start uploading your file, all you have to do is sit back and relax. The only thing you have to wait for is the processing time of each individual video site. When everything is uploaded, you get the URL to the location of the uploaded clip. Just copy-paste that list, put it in an e-mail or a Word document, and go check the views if you need to harvest the results.
As a bonus, you can use the Hey!Spread API which allows you to propose Hey!Spread in white label as a innovative and addictive feature to your users or clients. Allow them to mass-distribute video content over the best video platforms at any time, but still be the solution provider that came up with this brilliant plan for your customer!
Have fun.
(TrendHunter.com) NEC has designed a phone that in itself is the fuel cell. A hollow “flask†will hold the fuel, and what looks to be a valve at the bottom of the phone will be used to re-fuel your fuel cell powered phone.
Set to come out in 2008, the phone will feature a very cool touch screen that will be vis…
(TrendHunter.com) I wish I could tell you what it is about these Nike boots that makes them so intriguing, but I’m just going to have to stick with the fact they are uncommonly beautiful.
In a bizarre cross between a sneaker and a suede boot, the Winter Hi2 comes in three color variations: pink and brown (Baroque B…
(TrendHunter.com) These remote controlled, dimmable, multi-colored LED lightbulbs use only 5 Watts and have a 10,000 hour lifetime.
By using the remote control, you can pick from 15 colors including white, how cool is that? I’d like to have these all over my house; I guess I’m into mood lighting. Uncrate lists …
A facebook group – Panic Buy Carrots on the 15th May 2008 – has reached nearly 100,000 members, all of which pledge to strip carrots supplies dry on D-Day or should that be Carrot Day. The group was created just a month ago in London, and now has members from all around the world. It has been featur…
(TrendHunter.com) This gizmo connects to your phone (better if it’s someone elses) and randomly calls a phone number when the user tries to call out. Don’t worry, 911 calls will always call out correctly and in fact, about 25% of all the other attempts make it out as dialed – just enough to get the victim to continue…
(TrendHunter.com) This has got to be the most practical computer-based invention I have seen in a long time. Designer Clement Eloy found an ingenious way to utilize the heat generated by the power cable adapter of your laptop to power a pair of foot warmers. The Sweet Home slipper is just the most magnificent creatio…
(TrendHunter.com) Melbourne artist Dylan Martorell is a master of the ‘sensory feast.’ This creative extraordinaire produces mind-blowing drawings, sculptors, sound exhibitions, installations, photography and concert posters. Oh – and he also sells t-shirts.
Sound is one of the most important elements to Marto…
When people work together there is eventually going to be a disagreement. Usually it stems from a simple misunderstanding, but frequently it concerns differences of opinion. Knowing how to judge the source of the disagreement is key to solving it peacefully. The daily stresses of the ad business make workplace conflicts a normal part of our day, but that shouldn't cause our work or relationships to suffer.
I’m fascinated with the way some movies are promoted, and severely disappointed with others. I’m becoming significantly less impressed with the “first trailers” showing a practically unintelligible glimpse of something, followed by only a string of numbers, often cryptically written so as to leave one confused, disgruntled, and generally disinterested (although that could just be me). Godzilla, Transformers, and Cloverfield all followed a similar hype-inducing pattern.
I applaud Columbia TriStar for jumping right out there and creating a giant water-hologram over Tokyo Bay to promote The Water Horse’s opening in Japan:
The projection technique is actually pretty well-suited for to movie, which earns them bonus points in my mind. It’s rare to see a flashy promo technique that truly fits with the message (or the water horse, as the case may be). Disney pioneered the water projection technique years ago in the show Fantasmic, and has continued to develop it in rides like Pirates of the Caribbean.
It’s interesting to see it being used outside of the traditional-and-expected theme park environment and to see the way movie promotions are shifting away from the screen. While The Water Horse may seem like an odd choice to promote at that level, it’s still a stunning display and an interesting application of the medium. Take that Cloverfield.
Technorati Tags: Movies, hologram, promotion, marketing, beyond madison avenue
Vuguru, Michael Eisner‘s new media production shingle, has partnered with publisher G.P. Putnam’s Sons and author Robin Cook to produce a 50-episode series designed to serve as a prequel to Cook’s latest novel, “Foreign Body.”In a bid for crossover tubthumping between new and old media, the web prequel based on “Body” characters will bow 10 weeks before the release of the book on Aug. 5. Book’s storyline will begin where the prequel leaves off, Vuguru and Putnam’s said Friday.
In announcing the deal, Eisner was effusive about the possibility for such a webisode-book tie-in to “change the traditional publishing and marketing model forever.”
The series, designed for web and mobile platforms, will be co-produced by France’s Cyber Group Animation. Big Fantastic, the L.A.-based production company behind Vuguru’s web serial “Prom Queen,” will develop and direct the two-minute segs.
“Body” revolves around “the dark side of medical tourism,” per Putnam’s, and the journey of a UCLA student who sets out to find answers to a series of unexplained deaths in foreign hospitals. Web serial will revolve around the same characters as featured in the book.
Plan is to release one episode every weekday starting May 27, with the series wrapping the day before the book’s publication. Vuguru is lining up numerous domestic web partners for a syndication-style launch similar to its distribution of “Prom Queen.” Cyber Group will handle international distribution of the series.
Putnam’s prexy Ivan Held said the deal reflected the publishing imprint’s aim to “deliver our authors’ stories to an Internet audience and to expand the overall worldwide readership of Robin Cook.”
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