Ikea: Beauty, 3

Ikea: Beauty, 3

The beauty lies within.

Advertising Agency: Jung von Matt Alster, Hamburg, Germany
Creative Directors: Fabian Frese, Goetz Ulmer
Art Director: Till Monshausen
Copywriter: Jo Marie Farwick
Photographer: Wrongside Pictures
Published: December 2007

Ikea: Beauty, 2

Ikea: Beauty, 2

The beauty lies within.

Advertising Agency: Jung von Matt Alster, Hamburg, Germany
Creative Directors: Fabian Frese, Goetz Ulmer
Art Director: Till Monshausen
Copywriter: Jo Marie Farwick
Photographer: Wrongside Pictures
Published: December 2007

Ikea: Beauty, 1

Ikea: Beauty, 1

The beauty lies within.

Advertising Agency: Jung von Matt Alster, Hamburg, Germany
Creative Directors: Fabian Frese, Goetz Ulmer
Art Director: Till Monshausen
Copywriter: Jo Marie Farwick
Photographer: Wrongside Pictures
Published: December 2007

Quiznos Consumers Depict Subway in a “Disparaging Manner”

According to The New York Times, Subway is suing Quiznos and iFilm, for running less than flattering content about their sandwiches.

The spot shown above was the winning entry in a 2006 contest conducted by Quiznos. Its creators won $10,000, and their video was shown on VH1 and on a giant screen in Times Square on New Year’s Eve in 2006.

Belgian bank’s sperm has the right moves

Centea The one sperm that breaks through and fertilizes the egg—he could be considered the ultimate advertising spokesman, committed to outthinking, outhustling and sometimes even outromancing the competition. He’s drafted into service once again in this commercial by Darwin BBDO for Centea, a bank in Belgium. The tagline is, “Doing more is in our nature.” Of course, they might take a commercial like this the wrong way in the U.S. Via Advertolog. In other sperm-related ad news, here are a bunch of sperm who, thanks to all the booze, are definitely not interested in doing more of anything.

—Posted by Tim Nudd

Allstate Revisits ‘Good Hands’ Roots in SOLdesignfx Spots

To prep us for our own game day (February 3!), SOLdesignfx for Allstate sent us a parable about an undervalued kicker who wins the game. Oh, and you also get to see the Allstate guy with the soothing voice….

Waitrose embarks on eCRM programme

LONDON – Waitrose will start to send out monthly emails to customers next month in a programme created by its integrated agency Kitcatt Nohr.

Michael Vick’s dogs get their own TV show

Dog
As if we needed any more proof that Western Civilization is in decline (or that the writers strike has gone on way too long), it appears that Michael Vick’s dogfighting dogs are getting a reality show. National Geographic Channel’s Dogtown will “spend the next few months documenting the attempted rehabilitation of 22 dogs that belonged to [the] jailed Atlanta Falcons quarterback,” according to The Hollywood Reporter. “The series will focus on four of the toughest cases as the experts at Dogtown try to ‘resocialize’ these seriously aggressive pit bulls.” That makes it sound like the beasts will appear on Dancing With the Stars or visit some makeover show and come out looking like Chihuahuas. They do nip, after all—I’m not sure about the tucks. Don’t get me wrong: It’s sad that these dogs were exploited by Vick and his pals. But in some ways its even sadder (though hopefully less brutal) that the media now gets its shot.

—Posted by David Gianatasio

Catalina appoints Liyanearachchi as SVP of global retail solutions

LONDON – Marketing company Catalina Marketing has appointed Dak Liyanearachchi to the new position of senior vice president of global retail solutions.

Fans celebrate Giants as destiny’s children

Giantsbillboard
New York Giants fans, in accordance with tradition, are putting up a billboard today expressing support for their team ahead of Sunday’s Super Bowl showdown with the New England Patriots. The ad, which will stand across from Giants Stadium (a little odd, since the team is already in Arizona), is notable for its headline, “Tempt Destiny.” I’m not sure exactly how they expect the Giants to do this. Football uniforms can’t get much more revealing. And shouldn’t their slogan be something a little more confident, like “Screw Destiny,” or “Bathe in the Blood of Your Enemies”? If you’re going to reinforce how surprised everyone is that your team made it this far, don’t be so obvious about it. I mean, you don’t have it this bad. UPDATE: As a creepy aside, it appears the movie I Am Legend predicted a Patriots victory over the Giants long before the unlikely matchup was even set. Thus, the Giants may be tempting not only destiny but also the wrath of Will Smith.

—Posted by David Kiefaber

In Brief

Titan Outdoor, Emap, Heart, Press Association, Citybox, Initiative, Sport Media Group, Vogue, NME.com, MSN Music, Gemstar-TV Guide International

FPA to roll out sexual health campaign

LONDON – The Family Planning Association is to roll out a national sexual health and advice campaign next month, targeting men with information packs and leaflets in pharmacies and family planning clinics.

Fuller to become consultant at Jaywing

LONDON – Nick Fuller, the current chairman of the Direct Marketing Association’s Mobile Marketing Council, is to join data marketing company Jaywing as a full-time consultant.

Burghley signs sponsor for young event horse series

LONDON – The Land Rover Burghley Horse Trials has signed international stabling manufacturer Loddon to support its renowned young event horse classes in a three-year deal.

Pearl & Dean wins Curzon ad account

LONDON – Pearl & Dean has won the account to handle ad sales for Curzon Cinemas for the next three years from Carlton Screen Advertising.

Ofcom junk-food review will not look at TV ad ban

LONDON – Ofcom has ruled out conducting a review into the possible introduction of a blanket ban on the TV advertising of junk food.

GMG Radio in driving seat for Virgin Radio

LONDON – GMG Radio has been tipped as the front-runner to buy Virgin Radio.

MTV site revamp to target online rivals

LONDON –
Viacom-owned MTV Networks is to relaunch its main website and position it as a general music and entertainment portal, in an attempt to win back users flocking to rival youth sites such as MySpace.

Channel 4 wins digital ads contract

LONDON – 4DS, Channel 4’s in-house digital advertising sales agency, has been appointed to sell digital advertising for BusinessesForSale.com – a website that negotiates the buying and selling of businesses.

GREETINGS FROM PARVÓNIA

parvos_chegada.gif

TBWA’s first TV campaign for Media Markt is reaching the media today. The main characters are from a country called Parvónia (Dunbonia in a free translation). These people are really dumb and simply can’t understand or enjoy the variety and low prices from Media Markt.