The 30-room Pavilion Hotel in central London combines fashion and rock and roll.
The hip boutique hotel was founded by brother and sister, Danny and Noshi Karne. Noshi is an interior designer, and Danny is a former fashion model. They decided to create a hotel which brings together all the funky an…
(TrendHunter.com) Here’s something to make Trend Hunting so much easier. If you’re like me, you probably have several websites open on your screen; articles you want to read, but just don’t have the time right now. Sometimes I’ll have up to 25 tabs going at once, causing my computer to slow down or Firefox to crash. …
(TrendHunter.com) Hey, I didn’t say it, the company says this concept stereo will allow you to sleep with Bamboo. There’s nothing dirty about it either.
The pink, tubular music system doubles as a bolster, so you can wrap your arm around the Bamboo when you sleep. It comes with a control ring with LCD screen and wi…
(TrendHunter.com) Not everyone can cut and sew their luck as participants on popular design contests such as “Project Runway,” but now Levi’s has made it possible for both professional designers and designer wannabes to claim their way to fame with the .”
Levi’s lets anyone in the U.S. redesign the 501 jeans and tru…
Not everyone can cut and sew their luck as participants on popular design contests such as “Project Runway,” but now Levi’s has made it possible for both professional designers and designer wannabes to claim their way to fame with the .”
Levi’s lets anyone in the U.S. redesign the 501 jeans and tru…
(TrendHunter.com) Everyone is trying to benefit from the success of YouTube and the impact it has on today’s society. GodTube is one of those sites.
Calling itself a video social networking community for Christians, GodTube also has a similar website. Now giving the Sunday school students a reason to be surfing t…
We’ve got two more advance Super Bowl screenings for you. They come courtesy of Goodby, Silverstein & Partners and, yes, they are those much talked about Hyundai commercials.
(TrendHunter.com) The 3.5G, GSM HSDPA smartphone features a 3.5-inch touchscreen with an internet browser, data connectivity, personal messaging, and personal navigation functions. Of course being a Garmin, GPS navigation is at the core of the Nuvifone.
(TrendHunter.com) Wal-mart, the world’s largest retail, is reaffirming their commitment toward sustainable packaging by applying a scorecard when the buyers are making a purchasing decision. Is this goodbye to packing peanuts?
Finishing the trial phase in 2007, Wal-mart hopes to not only roll back prices, but roll…
Wal-mart, the world’s largest retail, is reaffirming their commitment toward sustainable packaging by applying a scorecard when the buyers are making a purchasing decision. Is this goodbye to packing peanuts?
Finishing the trial phase in 2007, Wal-mart hopes to not only roll back prices, but roll…
(TrendHunter.com) There is nothing that does not amuse me about the terrorist tea pot, yet another great new product from Suck UK. From the expression on the tea pot’s ‘face’ to the fact that it is wear a green knitted balaclava, the designers prove once again a fab product is all in great details.
I can’t wait to…
(TrendHunter.com) About to land at Suck UK (the source of so much glorious stuff, as you can see from my portfolio) is this awesome light spray which basically enables you to ‘make’ glowing graffiti.
Not available yet, Suck UK simply have a picture of it on their website but it’s enough to convince me that it will …
BATAVIA, Ohio (AdAge.com) — In its first major national ad campaign under new owner Clorox, countercultural brand Burt's Bees criticizes industrial-strength ingredients long found in conventional beauty brands.
(TrendHunter.com) The day the cardboard box arrived in the mail, I couldn’t have been more excited. I scanned over the sender label and was thrilled to see that my first Zoobie had arrived in the mail!
Zoobies, for those who don’t know, are convertible stuffed animals that come in a selection of critters inspired …
(TrendHunter.com) I hate Valentines Day, so when I found these sweets, it marginally improved my opinion on the whole fiasco.
From the brilliant Think Geek website are Bittersweets. Exactly like the original love hearts except the messages are much more realistic and true to life. They come in three varieties: Dejec…
Bids for a national bundle of licenses known as “C block” of spectrum in the 700 megahertz range reached $4.29 billion Wednesday, falling short of the FCC’s minimum price of $4.6 billion to trigger “open-access” conditions.
Google has championed rules that would require the winning bidder to open networks built on the spectrum to other service providers, devices and software. Google has said it might put up $4.6 billion itself or more in the auction.
But it’s not clear yet whether the Web search giant has submitted a bid; the FCC is keeping participants’ identities secret until the auction is over.
The C block, which has roughly one-third of the total spectrum up for sale, is the auction’s big prize. Wireless companies covet the 700 MHz spectrum because signals can go long distances and easily penetrate buildings. Those features make the airwaves attractive for wireless Internet services.
The $4.29 billion offer might have come from Google, but Verizon Communications is another likely bidder, observers say.
Both companies may be trying to avoid a bidding war, analysts say.
“The most likely scenario is that Google is bidding against Verizon, that they’ll get to the $4.6 billion threshold, and that Google will then drop out,” said Blair Levin, analyst at Stifel Nicolaus.
That scenario assumes Verizon would ultimately top Google’s bid. Open access rules would be applied even if Verizon wins the C block airwaves with $4.6 billion or more.
“We’ll get there to trigger the open access conditions,” said Paul Glenchur, an analyst at Stanford Group. “Google will have at least half a loaf at that point. Whether they go beyond that (to own spectrum) is a function of a lot of things.”
Google hopes to build a big business sending ads to cell-phone users, as it has done with computer users. But its search services and software have been harder to use on mobile phones because wireless carriers have kept a tight rein on what devices can operate on its networks and what software and features they offer.
Total auction bids reached $11.6 billion as of Wednesday. The FCC has estimated the auction would raise $10 billion to $15 billion.
Bidding remains stalled on another chunk of nationwide airwaves, called the D block, that must be shared by commercial service providers and public safety agencies.
The FCC has received only one bid for the spectrum, $472 million, well short of the FCC’s $1.3 billion minimum.
Startup Frontline Wireless, a likely bidder for the D block airwaves, dropped out of the auction just days before it began on Jan. 24.
Wall Street’s credit crunch hurt Frontline’s ability to raise money, says George Reed-Dellinger, an analyst at research firm Washington Analysis. But the regulatory strings attached to that set of airwaves might also be a factor, he adds.
Under the FCC’s rules, the D-block licensee will be required to build out a nationwide network and give public safety agencies priority use during emergencies.
“There’s been turmoil in the capital markets,” Dellinger said. “But mostly it’s all the conditions that have been put on the licenses. That has reduced interest.”
If no new bids are made for D-block spectrum, the FCC could re-auction the airwaves at lower price and, perhaps, with no open-network requirements.
However, Dellinger says it’s more likely the FCC would negotiate with the existing $472 million bidder, which he says is most likely Verizon or AT&T.
Creating a new public safety network through the spectrum auction has been a goal of Congress.
Congress ordered television station owners to return the 700 MHz airwaves in early 2009 as they move to digital from analog broadcasting.
I’ve always been a fan of Onitsuka Tigers, and most of the advertising and marketing over the past few years, like the Hero Breath cans, has certainly piqued my interest, but this newest campaign might just surpass all the others.
I’d heard the “Made of Japan” tag in the past and knew of the “Electric Tiger Land” concept but the end result thus far is more impressive than I’d anticipated. I could go on about the branding and messaging behind this round of Tiger marketing, but what strikes me most is the actual physical execution.
The fact that Strawberryfrog Amsterdam and R&D/product design firm Freedom of Creation teamed up to execute something fairly monumental is both impressive and refreshing. Today, there are many people (many of my good friends included) who would jump at the chance to entirely digitally create a world like that of the shoe above. It could be done fairly easily. But the fact that it wasn’t is beautiful.
The fact that Freedom of Creation actually went as far as to design the meter-long shoe and other branding accessories like a mini-led-shoe-USB stick is just perfect. And it speaks to the heritage and design sense that Asics is trying to keep alive with the Onitsuka line. The branding and message they’re communicating is great, but the fact that their methods speak directly to their means is superb. Check out the “making of” video below, and if you want more details, photos, etc, check out the Tiger page on FOC’s site here.
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