Jan
14
The End of Tech for Tech’s Sake
Posted in: UncategorizedLAS VEGAS (AdAge.com) — If you expected to find the next big thing at last week's Consumer Electronics Show, you're probably still looking.
Jan
14
Wanna Be a Popular Social Networker? Prepare to Pony Up
Posted in: UncategorizedLONDON (AdAge.com) — Year-old social-networking site Badoo offers an antidote to the increased commercialization of rivals such as Facebook and Bebo by banning advertising. Instead, revenue is driven by charging members to move to the top of a rolling list of profiles using a feature called Rise Up.
Jan
14
Even Package Goods Not Immune
Posted in: UncategorizedBATAVIA, Ohio (AdAge.com) — Anyone counting on package goods marketers to provide shelter in a recession should think again: Signs indicate they may not be so resilient in the economic downturn, which means marketing spending in the category may well take a hit.
Jan
14
McD’s Grande Plan: Become Java Giant
Posted in: UncategorizedCHICAGO (AdAge.com) — As little as two months ago, critics scoffed at the idea of high-end coffee drinks succeeding at McDonald's. But that was before Starbucks reported a bad quarter, posted its lowest share price in more than three years and brought back Howard Schultz as CEO. Now, those who laughed off the idea that the Golden Arches could actually take on Starbucks are waking up and smelling the beans.
Jan
14
Cialis’ Pitch: Have Sex More Than Twice a Week
Posted in: UncategorizedCHARLOTTE, N.C. (AdAge.com) — The famous "36-hour window" that differentiated erectile-dysfunction drug Cialis from its competitors is no longer needed — either for sex or as a marketing tool.
Jan
14
Did Telling a Whopper Sell the Whopper?
Posted in: UncategorizedCHICAGO (AdAge.com) — Burger King's "Whopper Freakout" is on track to become the best-recalled ad in more than five years.
Jan
14
Writers Strike Takes a $300 Million Hostage
Posted in: UncategorizedLOS ANGELES (AdAge.com) — The writers-strike takedown of the Golden Globes last week has those who participate in the $300 million-Oscar economy shaking in their red-soled Louboutins.
Jan
14
So Much for Engagement; Buys Are Still Based on Eyes
Posted in: UncategorizedNEW YORK (AdAge.com) — For all the talk about engagement, top marketers and their media buyers still consider reach the No. 1 criteria when they're framing their media plans and making their purchases.
Jan
14
Disappointing Sales Leads Wendy’s to Consider New Hairstyle
Posted in: UncategorizedCHICAGO (AdAge.com) — Wendy's looks ready to flip its wig. The Saatchi & Saatchi campaign has been popular with customers but unpopular with franchisees. Add in disappointing sales results and the December departure of the campaign's champion, Chief Marketing Officer Ian Rowden, and reports are circulating that the $435 million push is being primed for an overhaul.
Jan
14
Who Just Made a Bowl Buy? It’s a Big Secret
Posted in: UncategorizedNEW YORK (AdAge.com) — For the first time since 1999, Victoria's Secret has purchased a 30-second Super Bowl spot, which is slated to run once during the second half of the game. Executives at the Limited Brands unit declined to reveal what was spent on the buy, but Fox has sold spots for as much as $3 million for the Feb. 3 event.
Jan
14
How Chrysler CMO Plans to Fix ‘Broken’ Image
Posted in: UncategorizedDETROIT (AdAge.com) — "When people look at American cars, they just assume they might break." That was the response of Deborah Wahl Meyer, VP-CMO at Chrysler, when she was asked to cite consumers' greatest misperception about its vehicles. It is the job of Ms. Meyer, the former VP-marketing of Toyota's luxury Lexus brand, to turn that notion around.
Jan
14
Recession Hits: What It Means for Ad Biz
Posted in: UncategorizedCHICAGO (AdAge.com) — In order to find out what a recession means for the marketing world, Ad Age asked leading industry executives what they think a recession means for the business in 2008.
Jan
14
Tide: Portrait, 4
Posted in: Uncategorized
Surprisingly white knickers.
Advertising Agency: Leo Burnett, Sydney, Australia
Creative Director: Mark Collis
Creative Group Head: Chris Round
Art Directors: Chris Round, Luke Simkins
Copywriter: Chris Round
Photographer: Scott Newett
Published: November 2007
Jan
14
Tide: Portrait, 3
Posted in: Uncategorized
Surprisingly white skirts.
Advertising Agency: Leo Burnett, Sydney, Australia
Creative Director: Mark Collis
Creative Group Head: Chris Round
Art Directors: Chris Round, Luke Simkins
Copywriter: Chris Round
Photographer: Scott Newett
Published: November 2007
Jan
14
Tide: Portrait, 2
Posted in: Uncategorized
Surprisingly white shorts.
Advertising Agency: Leo Burnett, Sydney, Australia
Creative Director: Mark Collis
Creative Group Head: Chris Round
Art Directors: Chris Round, Luke Simkins
Copywriter: Chris Round
Photographer: Scott Newett
Published: November 2007
Jan
14
Tide: Portrait, 1
Posted in: Uncategorized
Surprisingly white socks.
Advertising Agency: Leo Burnett, Sydney, Australia
Creative Director: Mark Collis
Creative Group Head: Chris Round
Art Directors: Chris Round, Luke Simkins
Copywriter: Chris Round
Photographer: Scott Newett
Published: November 2007
Jan
14
Companions for Seniors: Cards
Posted in: Uncategorized
Lending a helping hand to the elderly of Chicago.
Advertising Agency: Young & Rubicam, Chicago, USA
Chief Creative Officer: Mark Figliulo
Executive Creative Director: Ken Erke
Creative Directors: Jon Wyville, Dave Loew
Art Director: Chris von Ende
Copywriters: Tohru Oyasu, Pete Figel
Photographer: Thomas Chadwick
Art Buyer: Kourtney Hoffman
Print Producer: Chris Doty
Jan
14
Companions for Seniors: Steak
Posted in: Uncategorized
Lending a helping hand to the elderly of Chicago.
Advertising Agency: Young & Rubicam, Chicago, USA
Chief Creative Officer: Mark Figliulo
Executive Creative Director: Ken Erke
Creative Directors: Jon Wyville, Dave Loew
Art Director: Chris von Ende
Copywriters: Tohru Oyasu, Pete Figel
Photographer: Thomas Chadwick
Art Buyer: Kourtney Hoffman
Print Producer: Chris Doty
Jan
14
Companions for Seniors: Piano
Posted in: Uncategorized
Lending a helping hand to the elderly of Chicago.
Advertising Agency: Young & Rubicam, Chicago, USA
Chief Creative Officer: Mark Figliulo
Executive Creative Director: Ken Erke
Creative Directors: Jon Wyville, Dave Loew
Art Director: Chris von Ende
Copywriters: Tohru Oyasu, Pete Figel
Photographer: Thomas Chadwick
Art Buyer: Kourtney Hoffman
Print Producer: Chris Doty
Jan
14
Companions for Seniors: Shoelace
Posted in: Uncategorized
Lending a helping hand to the elderly of Chicago.
Advertising Agency: Young & Rubicam, Chicago, USA
Chief Creative Officer: Mark Figliulo
Executive Creative Director: Ken Erke
Creative Directors: Jon Wyville, Dave Loew
Art Director: Chris von Ende
Copywriters: Tohru Oyasu, Pete Figel
Photographer: Thomas Chadwick
Art Buyer: Kourtney Hoffman
Print Producer: Chris Doty
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