Aug
10
Zippo Reignites Brand With Social Media, New Products
Posted in: Uncategorized
NEW YORK (AdAge.com) — Mark Paup, VP-sales and marketing at Zippo, is charged with finding new markets for the brand while weaving it tightly into subcultures beyond smoking, such as music and motorsports. In an interview with Ad Age, Mr. Paup discussed Zippo's new markets and how it's capitalizing on brand affinity on Facebook and Twitter.
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