May 23

Zappos' Cool New Shoebox Can Be Cut Up and Repurposed in a Bunch of Unique Ways

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Zappos wants you to think outside the box. Beginning with the box itself.

On June 1, the online retailer will begin shipping some shoes in a very cool new box (made with creative collective Variable) that features a collection of template designs printed on the inside—encouraging the recipients to fold, cut and otherwise reuse the box into item like a smartphone holder, a children’s shoe sizer, a geometric planter and a 3-D llama.

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