Jun 26

YouTube Continues to Draw Major Ad Dollars, but Retailers Are Cutting Back

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Despite the scandals that have befallen YouTube lately, the platform is still one of the most profitable online. But now, one advertising category–retail–is pulling back its spend on the platform. That’s according to research out today from the the ad-intelligence platform MediaRadar, which released an analysis comparing media buyers’ behaviors across YouTube’s curated lineup of…

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