Hasta La Creative!

The latest ads in Lincoln Financial’s “Futureself” campaign wrap around crossword puzzles in publications like The Wall Street Journal. The campaign’s theme—getting wise counsel from a future version of yourself—is continued here, as your future self provides actual hints for solving the puzzle next to the ad. (See the full version of this ad here.) My future self isn’t so kind. He always scribbles useless drivel like “87 down starts and ends with X” or “73 across has no vowels or consonants.” My future self is a jerk. Which reminds me. I have to pop back to Oct. 23, 2007, and tell my past self about this mind-bending new campaign from Lincoln Financial.

—Posted by David Gianatasio