Hasta La Creative!

On Tuesday, we showed you Pepsi’s new logo. You remarked that it looked like an undone zipper, a ‘V’ for victory and (our favorite) the Obama logo. According to UnderConsideration dot com, the logos to the right might soon be hitting store shelves.

A UC source apparently dug around the US Patent Web site to find this stuff, which means that it’s been trademarked &#151 but that doesn’t mean it’s necessarily going to be implemented. Personally, we can’t stand the sight of the Mtn. Dew logos &#151 come on, mountains are so 1993.

As for Gatorade &#151 it’s nothing to write home about, either. But we have heard that vitamins are being added to the bevs, which our source says is an attempt to compete with VitaminWater. We’re not convinced either product is “healthy” (which is coincidentally why we stick to Jack and Coke).

See what’s happening to some of Gatorade’s products, after the jump.

More: “BBDO, Coke And Pepsi’s New 70s Era Groovy Logo“

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