Hasta La Creative!

Politics is polarizing, arguably to a dangerous degree in this country. Burger King and their agency, Crispin Porter & Bogusky understand that and have turned this fact into cultural currency.

For BK customers interested in having fun with the race, they can download interactive applications for Facebook or MySpace and then share their political opinions and debate “friends.”

There is also TV support where real customers at BK drive-thrus are revealed “in the act of exercising their right to make a decision” while ordering. The spot drives consumers to Haveityourway08.com, and Rockthevote.com.

[via Adweek]