YMCA Rebrands as ‘The Y’: And Why Not?

According to The New York Times, the YMCA will now join the rest of the world in calling itself "The Y." Not only is the name more "with it," as the kids might say, but no longer will all those non-Christians and non-men be so hesitant to join. (I'd crack a joke about old folks turned off by the "young," but geriatrics far outnumber the yewts at my local Y.)

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