Yahoo Posts Flat Results for Second Quarter

NEW YORK (AdAge.com) — Despite having more aggressively mounted an original-content strategy this year, Yahoo posted middling revenue for the second quarter, booking $1.13 billion, representing a 0.7% drop from the same period last year. More tellingly, that figure is down 16% from 2008, suggesting the portal giant hasn't fully recovered from the recession's effects on digital advertising.

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