Sep
29
Yahoo Makes Ads on MLB.tv a Bit More Like TV
Posted in: Uncategorized
NEW YORK (AdAge.com) — Subscribers to Major League Baseball's online service MLB.tv are getting something different this season during games: as many as four times the ads. Yahoo has a contract to sell ads on MLB.tv through the 2010 season and as of August it started selling a lot more ads thanks to ad-serving technology from Auditude, which allows Yahoo to sell multiple ads within commercial breaks, just like TV.
Post a Comment