Sep
24
Yahoo Introduces New Ad Platform, but Will It Need AOL?
Posted in: Uncategorized
NEW YORK (AdAge.com) — Jerry Yang responded to the question of whether his company is again interested in AOL with a big, fat maybe. The Yahoo CEO was on hand to announce the deployment of his portal's new ad platform, initially nicknamed Apex when it was first disclosed in February before it was unveiled this summer as Amp, only to be rechristened today as Apt.
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