Mar 22

WPP’s Wavemaker Defends Ikea’s $108 Million U.S. Account in Global Media Review

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Ikea announced today it has selected Wavemaker to retain its planning and buying business in the U.S. after an extensive global procurement-led media review first launched in 2016. Wavemaker, the WPP agency network formed by the merger of MEC and Maxus, will be tasked with driving “deeper integration and innovation” in-store and online across all…

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