Apr
17
Would You Like to Be a Pepper, Too, Axl Rose?
Posted in: Uncategorized
NEW YORK (AdAge.com) — Recently, two executives at Cadbury Schweppes were playing "Guitar Hero III" at work and began pondering how cool it would be if Axl Rose finally released a new album. What happened next will probably serve as a case study for how a well-placed press release can drum up tons of media coverage. Axl even responded and said the album would be done before the end of the year.
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