Mar
27
Worldwide Partners Repackages Itself
Posted in: UncategorizedSAN FRANCISCO (AdAge.com) — Worldwide Partners, a network of some 90 independent shops, is reformulating itself into a more aggressive holding company to compete for new business on the world stage. Al Moffat, president-CEO, described Worldwide Partners as a "reverse Omnicom" — the agencies own the holding company, and the holding company works for them.
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