Word on la Croisette – Grand Prix media goes to Sweden.

The Cannes Lions are buzzing with this gossip, the question is, will Forsman and Bodenfors bring it home with their “Nationalencyklopedin, All you need to know” idea or will it go to “Smart, Replica cars around the city.” from ANR BBDO? Other Swedish contenders in media:
AMF Pension, MMS. by: Forsman & Bodenfors.
American Express, Le Metro. by: Ogilvy.
Agency Golf Contest, Totally Unacceptable. by: Ogilvy

We’ll find out soon enough.

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